Vivek Sharma

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Panasonic Life Solutions India unveils new brand campaign, "Naye India KeBadte Load KeLiye" for Switches

Leading manufacturer of electrical construction materials, Panasonic Life Solutions, formerly known as Anchor Electricals pvtltd, has announced its marketing plan to deepen its engagement in the evolving and growing consumer electrical segment in India and has launched its new campaign “Naye India...

MAM Marketing MAM
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Panasonic Life Solutions' marketing spend upped to Rs 150 crore this fiscal

Japanese electronics major Panasonic has announced that it will substantially increase its marketing spends, for its consumer electrical products subsidiary ‘Panasonic Life Solutions India Private Limited’,  to Rs. 150 crore this fiscal.

MAM Marketing Brands
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Dr. Fixit urges people ‘Don’t be an Octopus’

Dr. Fixit, from the house of Pidilite, has unveiled its new TVC campaign featuring Amitabh Bachchan, along with an interesting set of aquatic creatures.

MAM Media and Advertising Ad Campaigns
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Fevicol makes a banner that actually sticks

MUMBAI: No one pays attention to web banners anymore. So Fevicol, India's leading adhesive brand, decided to make a banner that would genuinely stick and not just figuratively. The sticky banner appears to show up in YouTube pre-roll ads of other brands, like a standard in-video banner. And the...

MAM Media and Advertising Ad Campaigns
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Fevicol back in its witty avatar to launch Ezeespray

Fevicol, the largest selling adhesive is known for its innovation in products as well as marketing, especially its entertaining TVCs. The brand has introduced many innovative products which have transformed the woodworking industry in India and has now rolled out ‘Fevicol Ezeespray’ - an innovative...

MAM Media and Advertising Ad Campaigns

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