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Is it all gloomy for independent OTT players?

Though everyone is ravenous to take a bite out of India's rich streaming phenomenon, it's not all hunky dory for independent players. Consumer acquisition, retention and chalking out a sustainable monetisation plan are tougher than they seem. While deep-pocketed giants may survive, the road is...

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Hoichoi’s Vishnu Mohta on lockdown subscriber metrics, pre-production plans and team collaboration

The OTT industry has been able to evade a large chunk of the impact of the COVID-19 pandemic with users thronging to streaming services for entertainment during lockdown. SVF-backed Bengali OTT service Hoichoi is also witnessing the sudden growth of paid subscribers, new users and engagement at a 4...

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Hoichoi taking measures to reduce internet consumption overload

MUMBAI: In the wake of COVID-19 security measures, where the government is advising the population to stay home, work from home and follow social distancing, internet consumption has risen to such an extent that the COAI (Cellular Operators Association of India) has requested prominent streaming...

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hoichoi user interface - now in bengali

On 19th September 2018, marking the celebration of hoichoi’s 1st birthday, they announced several strategic priorities for the next year which included putting up an additional Bengali interface for its vast number of users.

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hoichoi brings exciting offers for its subscriber-base by associating with GrabOn

hoichoi, world’s largest digital content platform for Bengali movies & shows has entered into a unique partnership with coupon giants GrabOn.

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