Vishal Maheshwari

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Branded content drives Viu

MUMBAI: Within two years of launch, over-the-top (OTT) service Viu has created a unique value proposition of fresh and localised regional and local premium TV shows, movies and originals for its consumers every day.

iWorld Over The Top Services
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Viu brings best of korean shows to india

MUMBAI: Viu, the premium video-on-demand service by Vuclip and PCCW today has launched popular Korean dramas for their viewers in India. After successfully rolling out Korean TV Shows in other Asian markets, Viu has now expanded its Korean content library to the young digital consumer in India. Viu...

iWorld Over The Top Services
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Regional OTT content more than just catch-up TV

MUMBAI: The rise of digital content platforms has forever changed television viewing in India. The revolution in the over-the-top content (OTT) and video-on-demand (VOD) industry in the country is reminiscent of the growth of satellite television during the 1990s. Due to the rollout of 4G services...

iWorld Over The Top Services
"We have a multi-headed monetization approach for Viu"- Vishal Maheshwari

In January 2016, emerging markets OTT service Vuclip – operated by Hong Kong based PCCW -  appointed former Yahoo executive Vishal Maheshwari as country manager, India, close to the launch date of its Indian product. The Viu launch went through successfully three months later under his supervision...

iWorld Over The Top Services
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