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Leo Burnett gets Vir Das to take on sexist ads

MUMBAI: Vir Das is back and this time with a vengeance against sexist commercials. Starring in a television commercial for Emami’s flagship men’s deodorant brand He, Das puts on the shoes of every female model who has to go through awkward and uncomfortable film shoots to promote a product. In his...

MAM Marketing MAM
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A ‘Sooper se Ooper’ launch of Jigsaw Pictures into feature films

MUMBAI: Having produced over 150 television commercials, music videos and even a critically acclaimed short film, The Fall (starring Rahul Bose), production house Jigsaw Pictures is now venturing into feature films with their first commercial film Sooper

Movies Hindi
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Sprite calls youth to make their move with ‘Teen till I die’

MUMBAI: Building on its signature Chalo Apni Chaal idea, brand Sprite is inviting teens to unleash their talent and creativity on portals and social networks with the exciting “Teen Till I Die” initiative.

MAM Marketing MAM
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Ishkq In Paris fails to impress at the BO, Aashiqui 2 still going strong

MUMBAI: Preity Zinta‘s debut production venture combined with her aspirations to make a comeback in a lead with Ishkq In Paris, which finally saw a release, had no takers.

Movies Hindi
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Shootout benefits as Aurangzeb fails to impress

MUMBAI: Atul Sabharwal‘s directorial debut Aurangzeb has not been appreciated. The opening on the Friday was very average and the film failed to generate better figures during the weekend collecting Rs 12.81 crore for the opening three days.

Movies Hindi

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