Vineeta Singh


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SUGAR Cosmetics raises $50 mn funding led by L Catterton

Omnichannel beauty company, SUGAR Cosmetics, announced on Tuesday the close of its $50 million Series D fundraise led by the Asia fund of L Catterton, global consumer-focused private equity firm.

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Sugar Cosmetics doesn’t spend moolah on influencer marketing. : Vineeta Singh

The 15th edition of Goafest has seen interesting conversations on day one. Sugar Cosmetics co-founder and chief executive officer Vineeta Singh was part of the biggest advertising festival where she spoke about the journey of Sugar Cosmetics, its marketing channels and talked about the popular show...

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SUGAR Cosmetics unveils digital campaign for new premium range Mettle

MUMBAI: SUGAR Cosmetics, one of the fastest growing premium beauty brands in India has launched Mettle - its premium range of lipsticks along with a digital ad campaign named ‘All That Matters Is Mettle’. The campaign resonates about those women who prove and own their mettle - the women of grit,...

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