Vijay Rajput

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Dhoni named brand ambassador to promote BPL

NEW DELHI: Indian skipper M S Dhoni has been appointed brand ambassador to promote Barclays Premier League football (BPL) in India by Star Sports.

MAM Marketing MAM
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Star extends marketing campaign for Champions Trophy to the digital realm

MUMBAI: Star Sports has launched a digital campaign to engage cricket fans on-line for the on-going ICC Champions Trophy 2013. An extension of the main marketing campaign, this digital initiative is built around the main promotional theme - ‘Zor Lag

Technology Software Applications
Hindi commentary simulcast delivers well for ESS

MUMBAI: Sportscaster ESPN Star Sports‘ strategy of introducing Hindi commentary simulcast has found favour with cricket fans as it contributed 40 per cent of the overall ratings for the recently concluded India-Australia Test series.

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ESS acquires Super Fight League broadcast rights for 5 years

MUMBAI: Continuing its buying spree, sports broadcaster ESPN Star Sports said it has acquired the broadcast rights of Indian Mixed Martial Arts (MMA) property Super Fight League (SFL) for a period of five years.

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ESS announces executive appointments; Vijay Rajput made COO

ESPN Software India, today announced the appointment of Vijay Rajput as COO, Sricharan Iyengar as vice president and business head of the consumer business group and emerging technologies and Rajesh Kaul as vice president, affiliate sales.

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