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We are fundamentally changing storytelling: Hotstar CEO Ajit Mohan

Ajit Mohan is not your flashy kind of guy. Quiet, unassuming normally, he opens up and the words flows easy when it comes to talking about his pet project—the fast-growing Star India-owned OTT service Hotstar. Over the past three years, he has gradually—with the support of Uday Shankar and Sanjay...

iWorld Over The Top Services
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Apple commits $4.2 bn for original content

MUMBAI: Apple can’t get enough of taking more bites. The Cupertino-based company is reportedly spending a whopping $4.2 billion a year on coming up with original content by 2022.

iWorld Video On Demand
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Gutenberg appoints Neil Ashurst as UK head

MUMBAI: Award-winning global agency Gutenberg has appointed Neil Ashurst as the director and country head for UK. This follows the company's recent rebranding which formalises their offering as an integrated communications firm providing digital, content, social, video and public relations services...

MAM Media and Advertising People
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GroupM's new suite [m]Platform to make media planning flexible

GroupM has launched an advanced technology suite of flexible media planning applications, data analytics and digital services titled [m]Platform. The platform will improve advertisers’ ability to use audience-defining insights from hundreds of data sources to find and communicate with their...

MAM Media and Advertising AD Agencies
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Swachh Bharat Week: Sachin, Amitabh lead promotional videos

NEW DELHI: A series of promotional videos promoting the idea of constructing toilets in every household in the country was released by the prime minister Narendra Modi. The government is celebrating the Swachh Bharat Week, from September 25- October 2.

MAM Media and Advertising Ad Campaigns

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