Vaishali Verma

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RSH Global assigns media mandate to Initiative

RSH Global, which owns Joy Personal Care and X-Men, has announced the appointment of Initiative—from the house of IPG Mediabrands, as its media agency of record.

MAM Media and Advertising Account
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Arun Sharma elevated to COO for Delhi business at Initiative

Initiative, which is a full-service media agency from IPG Mediabrands, has promoted Arun Sharma to the role of chief operating officer for Delhi business.

MAM Media and Advertising People
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Vaishali Verma becomes CEO at IPG Mediabrands

MUMBAI: Initiative, part of the Interpublic Group’s media management network IPG Mediabrands, has announced a major elevation and restructuring.

MAM Media and Advertising People
Lodestar UM bags Duroflex media mandate

Following a multi-agency pitch, Lodestar UM has bagged the media duties of premium mattress brand Duroflex. The account will be serviced out of the agency’s Bangalore office.

MAM Media and Advertising Account

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