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Global OTT revenue to reach $129 bn by 2023 says study

Former Publicis SVP Atin Wahal has joined advertising agency BBDO as the new executive vice president. Wahal will head the Mumbai office. 

iWorld Over The Top Services
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Netflix could lose subscribers if it starts running ads

Star Bharat is all set to experiment with weekend morning slot by launching a three-hour programming band from 5 August.

iWorld Over The Top Services
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Netflix’s '13 Reasons Why' shows massive popularity across markets

Netflix’s celebrated series 13 Reasons Why which returned for its second season in May has unbeaten popularity across several countries. Data science company Parrot analytics has come up with Global Television Demand Report for the quarter April-June where it examined ten markets. Among those ten...

iWorld Over The Top Services
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Netflix outperforming traditional TV, YouTube in the US

Netflix is outperforming traditional TV in the US. It has reached the top spot among platforms for watching entertainment on TV leaving traditional cable and broadcast television networks as well as YouTube and Hulu behind. A recent survey of US consumers by Wall Street firm Cowen & Co. has...

iWorld Over The Top Services
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Oyo expands footprint in China

MUMBAI: Indian budget hotel company Oyo Rooms has forayed into China to cater to the country’s burgeoning hospitality industry. Oyo Rooms. The Softbank-backed Oyo in China will have 11,000 exclusive-franchise or merchandised rooms across 26 cities. The service will be available in Xiamen, Kunming,...

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