MAM
Unicommerce powers Cult.fit platform’s e-commerce operations
Mumbai: Cult.fit, has partnered with Unicommerce to streamline its supply chain operations for its smart fitness products under the Cult.sport segment. Cult.fit platform will manage its orders and warehouse operations through the Unicommerce platform, accelerating order processing and elevating the post-purchase experience for its end consumers.
The Unicommerce platform will help manage the entire cult.sport product range, including high-quality sportswear, versatile home exercise gear, gym equipment, bicycles, and a range of nutraceuticals. With Unicommerce’s order management and warehouse management solutions, the brand will be able to streamline its warehouse operations which will lead to faster processing of orders. The platform has currently integrated over 25 warehouses located across the country on the Unicommerce platform and processes over 50,000 orders in a month.
With the growing popularity of fitness products and services in the Indian market, cult.fit platform has been witnessing high demand for its wide range of sportswear, gym accessories and health products. Unicommerce’s technology will smoothen operational challenges such as unsynchronised inventory, order allocation, bulk order management, logistics management and return orders management by integrating all of its warehouses onto a single platform, allowing it to allocate orders to the nearest warehouse automatically and streamline its order management processes.
Regarding the partnership, Unicommerce, CEO Kapil Makhija said, “Cult.fit has redefined the workout experience for sports and fitness enthusiasts. We are delighted to partner with the Cult.fit platform and deploy an effective supply chain system that helps automate supply chain processes and enhances capabilities to handle rising orders. Our adaptable and resilient product framework provides a competitive advantage, positioning us as the preferred solution for businesses aiming to expedite their growth.”
Unicommerce, with its robust technology, is reshaping India’s new-age retail industry. Unicommerce’s extensive integration network across marketplaces and carts, POS systems, 3PL service providers, ERPs, and POS systems has simplified the post-purchase journey for thousands of brands. The company has witnessed growth in its international business with a growing client base in the Middle East and Southeast Asia.
MAM
Croma appoints Suman Guha as Chief Digital Officer
Experienced tech leader to accelerate digital transformation and omnichannel strategy.
MUMBAI: When your gadgets need to sync as smoothly as your shopping experience, it pays to bring in a digital conductor and Croma has just done exactly that. Croma has appointed Suman Guha as its new chief digital officer. In this role, he will lead the electronics retailer’s digital transformation journey, strengthen its omnichannel capabilities, and drive innovation across customer experience and technology platforms.
Guha brings with him significant years of experience across internet-scale B2C ecosystems and SaaS ventures. Prior to joining Croma, he held key leadership positions at several prominent organisations, including TATA CLIQ, Tata Digital, Reliance Retail, Cisco, Tesco, Teradata, Red Hat, Castle Rock Research Corporation, and Innozon Software Technologies [P] Ltd.
Throughout his career, he has played a pivotal role in product development, platform engineering, and large-scale technology integrations. His extensive expertise in commerce platforms and enterprise technology positions him well to accelerate Croma’s digital growth and innovation strategy.
From building robust online marketplaces to engineering seamless enterprise solutions, Suman Guha has spent years making technology work smarter for both businesses and consumers. Now at Croma, he gets the exciting opportunity to ensure that whether customers walk into a store or shop online, their experience feels equally smart, seamless and delightful.
In India’s fast-evolving retail landscape, where clicks and bricks must blend effortlessly, Guha’s appointment signals Croma’s clear ambition to stay ahead of the digital curve. The remote may control the TV, but it looks like Suman Guha will now help control how millions experience their favourite electronics brand.
