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BBH India launches ad campaign for Airtel's Rising Stars

MUMBAI: BBH India has rolled out an ad campaign for Airtel‘s initiative ‘Rising Stars‘.

TVCs more effective than product placement in TV shows in the US: Study

While product placement in television shows is growing in the US a new study has found that TVCs are still more effective in influencing consumer behaviour. The conventional medium of television advertising is very much alive.

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Mudra launches TVCs on Livon

Mudra Communications which earlier this year celebrated its 25th anniversary has launched two television commercials (TVCs) for hair care brand Livon.

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Corcoise rustles up two new TVCs for Perfetti Italy

Mumbai-based advertising production company Corcoise Films is on the verge of finishing production of two new television commercials for Perfetti Italy.

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Cricketers ride World Cup bandwagon on TVCs

With World Cup cricket 2003 just three days away, the advertising world is all geared up with its cricket-centric ads .

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