MUMBAI: EduMedia Productions, the production arm of kids education company EduMedia, has stepped into the television space to create kids focussed content.

EduMedia, which has also produced 40 short films, feels its a natural extension of its offering which includes School Cinema (film-based life skills curriculum), Krayon (events), Mentor (publishing) and Activity (training).

The company feels that its extensive and thorough research in understanding the needs of kids will help its production team to make films for its School Cinema, a film-based learning programme. These films are showcased across schools and are instrumental in teaching kids about life via an edutainment platform.

EduMedia India Executive Director Tabassum Modi said, ?It?s the need of the hour to create contemporary content showcasing the realities of today. By stepping into the television space, EduMedia plans to create content that parents will want their kids to watch, something that is entertaining without being frivolous and in a format that is crisp and keeps kids captivated.?

The company said two of its films have won the 59th National Film Awards in 2012 while many of its 40 films have also been screened at over 25 film festivals across the globe.

?Media can have a very positive influence on kids if it is used the right way. But kids are usually exposed to content which may or may not be appropriate for them and can directly or indirectly affect their mindset. One needs to be responsible while creating content for kids and be sensitive to what is being communicated and how,? added Modi.

MUMBAI: UK pay TV service provider Sky has opened the doors to Sky Skills Studios ? a new educational facility which will invite up to 12,000 young people per year to experience the excitement of a behind-the-scenes TV production environment.

Sky Skills Studios will be used by students aged eight to 18, from across the UK and Ireland, and will provide teachers with a relevant and valuable resource free of charge.

The new facility is designed to be a fun and interactive learning experience for students. The aim is for the different and new environment to inspire young people to learn more about TV production, as well as help develop and build important life skills such as creativity, communication, problem solving and team work, whilst also raising their aspirations and career ambitions.

With the launch of Sky Skills Studios, young people will be given the opportunity to write, shoot and edit their own television report in one of four simulated ?live? studio environments, using real-life HD cameras, editing desks, green screens and props. The final reports will then be topped and tailed with clips from Sky presenters.

The three-hour experience will give teachers and students the choice of a range of topic areas to work with, planned around five national curriculum areas (English, Maths, Science, Citizenship and P.E.) at key stage levels 2, 3 and 4.

The new facility was conceived and developed in-house and uses exactly the same broadcast equipment and technology as Sky?s own TV crews, providing a rare practical insight into the world of TV for young people. A dedicated production team is also on hand to provide technical support and help polish the final footage before it is broadcast ?live? to the group.

Sky Skills Studios will be based in Sky Studios, the most sustainable broadcasting facility in Europe. Located in West London, Sky Studios began broadcasting in July 2011 and is home to eight naturally ventilated studios including five HD studios, 45 edit suites, 14 voice-over suites, four audio suites and on site post-production facilities.

Arranged over five levels, with each floor the size of a
football pitch, Sky Studios has been designed so that all of Sky?s sport and news programming can be filmed, edited and transmitted within a single facility. Sky has invested approximately ?233 million in the facility.

Sky CEO Jeremy Darroch said, ?Television has always been an exciting industry to work in and is especially appealing to young people. With the opening of our new broadcast facility, Sky Studios, there was a natural opportunity to develop a dedicated studio space for schools, giving pupils the chance to learn more about what happens behind the cameras.

"It?s incredibly important that business plays its part in inspiring and supporting young people in learning more about the world of work and helping them to build valuable life skills.

"We?re really pleased to be opening Sky Skills Studios and I hope the experience will help to expand the horizons of the 12,000 school pupils who come through our doors over the coming months.?