TV measurement
Report on Hindi News Viewership


Latest News
ViacomCBS teams up with VideoAmp for TV Measurement after Nielsen loses accreditation

Media and entertainment major ViacomCBS on Tuesday announced its partnership with software and data platform, VideoAmp for TV measurement data, possibly leading the way for other networks as they explore alternative means of counting their audiences.

Television TV Channels Viewership
CTV behind the growing dissatisfaction with Nielsen’s audience measurement system

Nielsen is in the eye of the storm once again following the suspension of accreditation for National and Local TV Ratings service in the US by the Media Ratings Council, effective mid-September.

Television TV Channels Viewership
BARC India revenues at Rs 251 crore in FY21: Crisil

Mumbai: The Broadcast Audience Research Council (BARC) India revenues stand at Rs 251 crore for FY 2021, according to a Crisil report. Its profit after tax stands at Rs 44 crore.  The TV rating agency’s financials for FY 2020 stood at Rs 317 crore in revenues and net loss of Rs five crore. The...

Television TV Channels Viewership
Nakul Chopra appointed as CEO of BARC India

Broadcast Audience Research Council (BARC) India has appointed Nakul Chopra as the chief executive officer of the TV audience measurement agency, effective 25 August.

Television TV Channels People
Sunil Lulla steps down as CEO of BARC India, say reports

Sunil Lulla has put in his papers as chief executive officer of Broadcast Audience Research Council (BARC) India, according to multiple media reports

Television TV Channels People