MUMBAI: FoodFood, India?s first Hindi 24x7 Food Lifestyle Brand completed one full year of operations successfully. The most innovative and specialized 360 degree food concept , launched through its TV channel FoodFood saw a plethora of highly exciting programmes Chefs and shows during the year that have become almost a household name today.

Says Masterchef Sanjeev Kapoor, one of the promoters of FoodFood, "It has truly been a memorable year for all of us at FoodFood. The shows have been keenly watched by consumers across the country and from the comments I hear whenever I travel to the hinterlands of the country assures me that our consumers are getting emotionally attached to our shows. That?s the best testimony we could receive from our audiences."

The channel has been constantly ahead of its competitors since its launch in 2011 growing at the rate of 10% in a year.

FoodFood channel?s content is a classic mix of path-breaking cookery and food based lifestyle shows like Ladies First, Firangi Tadka, Mummy Ka Magic, Sanjeev Kapoor?s Kitchen, Turban Tadka, Secret Recipe, Tea Time with Rakesh Sethi, to name a few. The channel has also hosted India?s largest cooking reality show ?AMUL FoodFood Mahachallenge?. Cheered on by Madhuri Dixit and Chef Kapoor as judge, 16 contestants battled it out in the kitchen to prove their culinary mettle.

All the shows are produced and shot in scintillating high definition. The content is personally researched, directed and supervised by Sanjeev Kapoor and his experienced team of Food Specialists.

FOODFOOD is now also being telecast in the Middle East countries. It was brought to UAE by Etisalat, Middle East?s leading telecom operator and TV services provider. Etisalat is the first operator in the region to offer the FOODFOOD CHANNEL to its customers in the UAE. The Middle East, especially Abu Dhabi and Dubai are popular destinations for expat Indians , and therefore a very important and challenging market for food lifestyle and cookery based television content. "Going forward, we plan to enhance our presence across the world, appealing to the expat Indian population." Said Mr. Sanjeev Kapoor.

The resident chefs of FOODFOOD not only understand food and cuisine, they are also in tune with the audiences? lifestyle preferences. They, therefore produce and package content for the shows that are relevant to the Indian audiences. FoodFood is not just about stand-and-stir kind of shows, it features programming that is compellingly interactive with the audiences.

FoodFood?s focus on innovative and creative programming continues in the new year too?On the anvil are exciting shows like Mummy Ka magic in a whole new interactive format, How to Cook series with Sanjeev Kapoor, for those interested in learning to cook and many more.

The channel is available in both analog and digital formats pan India. On the DTH platform they are available on Airtel DTH at the moment and will soon be present with other leading DTH carriers in this year.