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Star's new ad rate systems aims at transparency

It is a step that could alter the way media buying takes place. Buoyed by the latest NRS 2005 survey putting the cable and satellite homes at a whopping 61 million, Star India is pressing hard for a more transparent advertising rate card structure to its clients.

MAM Marketing MAM
BBC's new complaints procedure goes live

MUMBAI: An emphasis on greater transparency, objectivity and accountability underpins the BBC's new procedure for handling editorial complaints across its channels in the UK. This procedure has gone live. The streamlined procedure is designed to make it easier for the British public to make a...

Television TV Channels News Broadcasting
Crisil risk evaluation service to benefit TV producers

Credit Rating Information Services of India Ltd (Crisil) Crisil has been working on drawing up a risk evaluation model for the Indian entertainment industry, along with the CII (Confederation of Indian Industry), for sometime now. In fact, the duo had announced that they had succeeded in coming up...

Television TV Channels News Broadcasting

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