MAM
Transak launches full suite of services in India
Mumbai: Transak has announced that it is launching its full suite of services to India with the roll-out of UPI payment integration on platforms including Metamask, Ledger, Decentraland, WazirX NFT, Terra Station, Anchor, BitYard and Hiro.
Transak provides a single integration for applications to accept fiat-to-crypto deposits and withdrawals from a global user base. It has enabled API-driven fiat payment methods across 100+ countries and with crypto assets on 30+ blockchains through partnerships with Web3 players including Polygon, MetaMask, Trust Wallet, WazirX NFT, Edge Wallet, Decentraland and 100+ applications.
Founded by Sami Start and Yeshu Agarwal in 2019, Transak’s mission is to make web3 applications accessible. In January, Transak celebrated an all-time high $71 million in volume and hit a record $3.3 million in organic transaction volume in a day.
“India has shown an incredible appetite for web3 applications and innovation alike. We are thrilled to extend our support towards taking this momentum to the next level by empowering Indian Web3 developers to create a smoother and seamless onboarding experience for their users. With Transak, Indian dApps can become apps making adoption easier than ever,” said Transak co-founder Sami Start.
“India has always been a priority market for us and we have had the fortune to work with some of the biggest Web3 innovators in India including Polygon, MetaMask, WazirX and more,” said Transak co-founder Yeshu Agarwal. “We are looking to solidify our India presence tremendously by expanding both our partnerships and India team with 150+ open positions across different functions.”
“We at Polygon are committed to driving Web3 adoption across the world. Our approach to scaling Ethereum improves the network’s transaction processing speed and tremendously reduces gas fees, removing significant barriers for Web3 developers, leading to 7000+ dApps on Polygon today,” said Polygon VP of growth Arjun Kalsy. “However, Web3 developers still struggle with adoption as currently the onboarding requires existing crypto currency in users’ wallets and complicated fiat to crypto transactions. Transak’s on-ramp infrastructure effectively solves this. We are excited for their India launch and UPI integration.”
MAM
Dettol launches new emotional campaign for Antiseptic Liquid
Heartfelt film celebrates mother’s instinct with the tagline “Nothing protects like Mom & Dettol.”
MUMBAI: Dettol has found the perfect formula for its latest campaign, a generous mix of maternal love and antiseptic care that’s sure to tug at every Indian heartstring. The iconic germ protection brand has rolled out a touching new campaign for Dettol Antiseptic Liquid built around the universal truth of a mother’s instinctive care. The film brings to life the simple yet powerful idea: “Nothing protects like Mom & Dettol.”
Set against the lively chaos of a shaadi ka ghar, the story follows a young boy who hurts himself but puts on a brave face to hide his pain. The moment he reaches his mother, she instinctively senses something is wrong. As she gently tends to his wound with Dettol Antiseptic Liquid, his guard drops, leading to a tender role reversal where the child ends up comforting his mother. The film ends with the poignant line, “Apnon ki suraksha ka mazboot sahara.”
The campaign reinforces Dettol’s timeless place in Indian homes as a reassuring companion in moments of vulnerability. It was conceptualised and written by Prasoon Joshi
, with an original track composed by Vishal Khurana K, sung by Javed Ali, and lyrics by Prasoon Joshi. Amit Sharma directed the film.
Reckitt EVP regional director for South Asia Gaurav Jain said the campaign captures the deep emotional bond between a mother’s instinct and Dettol’s protection. “This campaign encapsulates that delicate, human truth, a mother senses hurt even before it is spoken, and Dettol strengthens her ability to respond with care and confidence,” he noted.
Prasoon Joshi added, “When a child is hurt, the first instinct is to reach for their mother, their ultimate safe space. And in that moment, the mother turns to Dettol, something she trusts to protect what matters most.”
As the flagship product in the Dettol portfolio, the Antiseptic Liquid continues to offer unmatched protection for cuts and wounds, standing shoulder to shoulder with mothers through life’s small scrapes and bigger worries.
In a world full of flashy advertisements, Dettol has quietly reminded us once again that the strongest protection often comes wrapped in the simplest, most heartfelt moments, the kind only a mother and a trusted bottle of Dettol can provide.
