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M&E industry appreciate film, Digital India-focussed interim budget 2019

The government today announced the interim budget for 2019 in the parliament and has been gaining a lot of praise from the people for its pro-poor and pro-middle class approach.

Resources Legal and Policies
Marketers today don’t know their customers: TRA Research’s N Chandramouli

The recently launched India’s Most Attractive Brands 2018 report saw nearly 50 per cent (49 brands) Indian companies make it to the top 100. A bunch of attributes were listed that make brands attractive to Indian audiences but ‘calm’ wasn’t an easy one to spot.

MAM Marketing Brands
Samsung Mobile leads in TRA'S Most Attractive Brands' list

India’s Most Attractive Brands Report 2018 (MAB 2018), in its fifth edition, has listed the country’s most attractive 1000 brands, based on TRA’s proprietary model of brand attractiveness. The study is an annual syndicated primary research conducted with 2500 consumer-influencers across 16 Indian...

MAM Marketing Brands
Google remains India's most trusted internet brand for 3rd time

MUMBAI: Google remains India‘s Most Trusted for the third year in a row but the gap with the second ranked Facebook is a miniscule 3 per cent, according to brand trust research agency Trust Research Advisory (TRA).

Technology Software Applications
Zee TV is the most trusted Hindi GEC brand

BENGALURU: Zee TV, despite a slide in its ranking, was ahead of all Hindi GECs in the third edition of The Brand Trust Report India Study 2013, a study of India‘s most trusted brands by the Trust Research Advisory (TRA).

MAM Marketing MAM

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