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Marketers today don’t know their customers: TRA Research’s N Chandramouli

The recently launched India’s Most Attractive Brands 2018 report saw nearly 50 per cent (49 brands) Indian companies make it to the top 100. A bunch of attributes were listed that make brands attractive to Indian audiences but ‘calm’ wasn’t an easy one to spot.

MAM Marketing Brands
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Samsung Mobile leads in TRA'S Most Attractive Brands' list

India’s Most Attractive Brands Report 2018 (MAB 2018), in its fifth edition, has listed the country’s most attractive 1000 brands, based on TRA’s proprietary model of brand attractiveness. The study is an annual syndicated primary research conducted with 2500 consumer-influencers across 16 Indian...

MAM Marketing Brands
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Google remains India's most trusted internet brand for 3rd time

MUMBAI: Google remains India‘s Most Trusted for the third year in a row but the gap with the second ranked Facebook is a miniscule 3 per cent, according to brand trust research agency Trust Research Advisory (TRA).

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Zee TV is the most trusted Hindi GEC brand

BENGALURU: Zee TV, despite a slide in its ranking, was ahead of all Hindi GECs in the third edition of The Brand Trust Report India Study 2013, a study of India‘s most trusted brands by the Trust Research Advisory (TRA).

MAM Marketing MAM
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Trai issues additional QoS instructions

Indian broadcast regulator today came out with more details on quality of service (QoS) to be observed by MSOs and local cable operators in CAS-notified areas. The Telecom Regulatory Authority of India (Trai) has said the reporting (in the prescribed format) of QoS by approved MSOs and local cable...

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