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Automotive brands struggle to differentiate themselves in India

Brands with the highest brand influence scores are Maruti Suzuki, Hyundai, Toyota, Honda and Tata, while Mitsubishi and Fiat are amongst brands with the lowest influence, as per BIPS.

MAM Marketing MAM
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Starsports.com gains big by streaming IPL 2014

The series in its first week has garnered traction of more than one million visitors every day on starsports.com.

Television TV Channels Sports
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Puthiya Thalaimurai turns two; targets Rs 100 crore revenue

MUMBAI: Two years is when most infants just begin to walk, but this is one baby which has given its older and tougher cousins not just a run for their money, but has also left them far behind. Tamil news channel Puthiya Thalaimurai (PT) TV turned two on 24 August and its management used the...

Television TV Channels GECs
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Nickelodeon-Unilever-Amagi enter advertising geo-targeting deal

MUMBAI: Advertisers and their agencies always want a bigger bang for their buck. Especially if it is buying expensive air time on TV channels. And one player that has been working at getting them that extra zing is the Bengaluru-based Amagi Media with its geo-targeted advertising DART technology...

Television TV Channels Kids
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Shemaroo releases Chanakya Speaks

MUMBAI: Shemaroo Entertainment, in association with Toyota, has released the world‘s first management film Chanakya Speaks-The Seven Pillars for Business Success based on Chanakya‘s teachings on DVDs.

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