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NTO ambiguity resulting in ad rev drop for small broadcasters, niche channels

Just when it felt like the dust on the NTO had settled, Telecom Regulatory Authority of India (TRAI) came out with yet another consultation paper reviewing the order, seeking more fundamental changes in channel pricing and bouquet formation.

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TheSmallBigIdea wins social media duties for Balaji Telefilms' 'Dream Girl'

Full service digital agency, TheSmallBigIdea has been awarded the social media mandate for Balaji Telefilms’ upcoming movie ‘Dream Girl’, post a multi-agency pitch. As per the mandate, the agency will be responsible for the ideation and execution of the entire digital promotion of the film set to...

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TheSmallBigIdea wins social media mandate for two Balaji Telefilms movies – ‘JudgeMentall Hai Kya’ and ‘Jabariya Jodi’

MUMBAI: Full servicing digital agency, TheSmallBigIdea has been awarded the Social Media mandate for Balaji Telefilms two upcoming movies ‘Judgementall Hai Kya’ and ‘Jabariya Jodi’, post a multi-agency pitch. As per the mandate, the agency will be responsible for the ideation and execution of the...

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