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TheSmallBigIdea to drive regional engagement with TSBI Bharat

MUMBAI: After having successfully led numerous multi-category brands, TheSmallBigIdea now announces its initiative to help brands reach the next 100 million digital users with TSBI Bharat.  With the focus pivoting on content localisation across the digital landscape, ‘TSBI Bharat’ will enable...

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TheSmallBigIdea wins digital and social media duties for Maddock Films’ ‘Bala’

Mumbai: Full service digital agency, TheSmallBigIdea has been awarded the Digital and Social Media mandate for Maddock Films’ upcoming movie ‘Bala’, post a multi-agency pitch. As per the mandate, the agency will be responsible for the ideation and execution of the entire digital promotion of the...

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Movie producers spend 35% of marketing budgets online

Long gone are the days when people decided to go for the movies based on the life-size posters of their favourite ‘stars’ acting in them or watching 90-second long trailers on television. Today, the buzz around a movie starts even before it goes on the floor, all thanks to the ‘good friend’ social...

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NTO ambiguity resulting in ad rev drop for small broadcasters, niche channels

Just when it felt like the dust on the NTO had settled, Telecom Regulatory Authority of India (TRAI) came out with yet another consultation paper reviewing the order, seeking more fundamental changes in channel pricing and bouquet formation.

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TheSmallBigIdea wins social media duties for Balaji Telefilms' 'Dream Girl'

Full service digital agency, TheSmallBigIdea has been awarded the social media mandate for Balaji Telefilms’ upcoming movie ‘Dream Girl’, post a multi-agency pitch. As per the mandate, the agency will be responsible for the ideation and execution of the entire digital promotion of the film set to...

MAM Marketing MAM

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