New Delhi: The Muthoot Group, one of India?s leading and diversified business conglomerates launches its new Corporate Social Responsibility (CSR) campaign during the forthcoming IPL. The campaign includes not one, not two but four new initiatives and are entitled as ?Rs 6000 for every 6 & Rs. 4000 for every 4?, ?Golden Bat & Wishing Ball? and ?Muthoot Dus ki Toli?. Each initiative is dedicated towards the cause of Education of the underprivileged children of our country.

The Group aims to take this campaign to a National level which is all set to be activated during IPL through the Muthoot-Delhi Daredevils association. The core idea behind the campaign is to break the boundaries and build a positive and emotional connect with people across the country and join together in empowering the underprivileged through education.

Speaking on the initiative, Alexander George Muthoot, Director, The Muthoot Group said: ?We are an organization that is committed to the betterment of our community and believe education is a primary concern of our nation. Through our association with Delhi Daredevils, our purpose during this campaign is to introduce a positive change in the lives of underprivileged children, fulfil their dreams of having an education and bring IPL closer to few aspirants. We decided to launch this campaign during IPL as apart from being a great platform, IPL gives us a strong base to represent our CSR initiative both at a National and International level.?

Delhi Daredevils star Virender Sehwag said: ?This is a great attempt by Muthoot Group to get people involved in not only helping the underprivileged but also involving everyone in Individual Social Responsibility. The Delhi Daredevils is committed to good performance and hopes that many underprivileged kids benefit from this initiative.?

Elaborating further, the first initiative - ?Rs 6000 for every 6 & Rs. 4000 for every 4? encompasses a donation of Rs 6,000 for every six and a donation of Rs. 4,000 for every four, the Delhi Daredevils player hits this IPL season. The amount will be donated by The Muthoot Group and given to a NGO that focuses on the Educational development of the underprivileged kids.

There are people who want to contribute to society and do something but cannot do so because of either constraint of time or geographical boundaries. The Muthoot Group?s second initiative ? ?The Golden Bat?, a larger than life sized 25x6 feet sized bat will help people connect with their individual social responsibility. Through this initiative, The Muthoot Group hopes and invites people from all walks of life to share their signature and help in empowering the underprivileged through the education route. People, irrespective of their favourite teams, can sign on the bat and play an active role in shaping the education life of the underprivileged children. Needless to say, the more the number of signatures, the larger the amount of sum contributed by The Muthoot Group towards this noble cause. The Golden Bat will travel across multiple cities of the country including Delhi, Mohali, Chandigarh, Jaipur, Pune, Raipur, Kochi, Bangalore and others.

To build on the excitement further, the third initiative ? ?Wishing Ball?, a 6 feet diameter sized ball has also been constructed on a similar note as the ?Golden Bat?. The ball will travel extensively to more than 110 locations in Delhi-NCR. Delhities can wish the Delhi Daredevils team by signing on the ball and asking them to hit more and more boundaries which in turn will help Muthoot Group to contribute more for the cause and more and more underprivileged kids can be benefitted.

People can logon to https://www.facebook.com/TheMuthootGroup to get up-to-date details on the contributions being made by The Muthoot Group. Moreover, people can also support the cause by playing ?Book Cricket? on the Muthoot Group Facebook page and compete with each other to earn Delhi Daredevils merchandise as well as get an opportunity to meet your favourite Delhi Daredevils player.

The ?Muthoot Dus Ki Toli? initiative entailed the selection of Ball Boys & Girls for the IPL season VI Delhi home matches. Out of the 3500 less privileged kids living in the slum areas of Delhi and Kochi, 64 kids have been selected who now not only stand to win a chance of meeting their cricket icons but also be one among them outside the boundary. The selection was done in association with Magic Bus (NGO) through a rigorous search in the North, East, West and South regions of Delhi and Kochi. This initiative by The Muthoot Group is towards the cause of children?s rights to live, learn and grow well across Delhi and Kochi, especially who harbour real talent for cricket and other sports and is a small step in the realization of their dreams of meeting and watching their cricket idols live in action!

GMR Sports Pvt Ltd Head (Marketing & Commercial) Hemant Dua said Delhi Daredevils was delighted that the Muthoot Group had come up with the idea. ?We are delighted that the Muthoot Group has been associated with Delhi Daredevils since 2010 and has conceived this idea to benefit the less privileged.?

Further, the new campaign, which formalises many of the CSR activities and processes currently taking place, is set to further entrench the vibrant culture of CSR that already exists in the company. The Group plans to announce its future endeavour on the amount it has contributed during the IPL for the educational empowerment of the underprivileged children.

So, as you cheer for your favourite team to victory in the upcoming IPL 2013, take a moment and join The Muthoot Group in their initiatives by imparting education to the underprivileged children of our country through your signature!