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Star India renews its broadcast rights for Wimbledon

KOLKATA: Star India has extended the broadcast rights for The Championships, Wimbledon for the next three years (until 2023) with the All England Lawn Tennis Club (AELTC). As a part of the long-standing association between the AELTC and Star India, viewers and fans will get to watch the world’s top...

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Tennis Channel launches OTT service

MUMBAI: Pay-TV platform Tennis Channel has launched a subscription-based streaming video service in Germany, Switzerland, and Austria, where tennis has mass followers. The OTT service, launched on 28 April, offers on-demand and live content. It will be rolled in other markets later. The 24-hour OTT...

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Mirza and the art of brand endorsement

MUMBAI: There was a time when she was the darling of the nation’s advertisers and of course ad agencies. The creative directors and TVC makers hoicked Indian tennis great Sania Mirza into as many commercials as they could and made her face for Cadbury Bornvita, TVS Scooty, Sprite, Volini, Air India...

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Amazon Prime Video UK adds US Open

MUMBAI: With the gradual progress in the over-the-top (OTT) market, SVoD providers are increasingly inclining towards sports rights. Amazon Prime Video, one of the biggest players, has been granted the exclusive live telecast rights to the US Open tennis championships in the United Kingdom and the...

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Sony Pictures Sports Network aims to serve sports fans with all-day live multi-sports action on Republic Day

This Republic day, Sony Pictures Sports Network (SPSN) will serve sports fans whole day programming across a diverse range of live sporting events ranging from cricket, football, tennis, wrestling, boxing, basketball to golf and squash. Marquee sports events include the third test of South Africa...

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