As content consumption in regional languages is going to be the next big thing, over-the-top platforms in India are expanding their footprint in every major market. SonyLIV, which already made its foray in other local markets, has now marked its entry in South India.
Kids make our world go around! Quite literally, for channels focused on children as audience, observing their growing influence on choices, preferences and consumption habits of families in India, is a revelation! In this season of holidays when families gather around a TV set, it’s the children...
Amazon Prime Video, today announced the launch of Tamil and Telugu User Interfaces (UI), including navigation, browsing and customer support, to offer a more localised entertainment experience on Prime Video app and on PrimeVideo.com.
There’s a tug of war going on today with both parties equally strong. On the one side, we have linear TV singing its praises and OTT on the other side glorifying its advantages. No matter which side you pick, you’ll notice that kids’ content has always been sidelined.
In the Bengali space, Aakash Aath climbed to the third position from fifth position as compared to the previous week in BARC data week 46. News18 Bihar Jharkhand emerged as the new player in the market by securing fifth position.
