MAM
Teen Bandar wins big at Shorty Impact Awards
MUMBAI: When purpose meets powerful storytelling, the world takes notice. Teen Bandar, the integrated marketing agency known for blending strategy, creativity and data-driven craft, has clinched top honours at the 10th Shorty Impact Awards, becoming the only Indian agency to be recognised this year.
The agency struck gold for its work on the Bharat Jodo Nyay Yatra, earning nominations in six major categories, including brand voice, government and politics, social justice and audio and music. Teen Bandar walked away with a win in brand voice and secured the audience honour in government and politics, marking a standout moment on the global stage.
Hosted at The Belasco Theater in Los Angeles on 18 November, the Shorty Impact Awards celebrate the world’s most purpose-led digital work. Entries are judged by The Real Time Academy, a panel of global industry leaders who assess clarity of idea, execution, innovation and real-world impact across platforms.
The Bharat Jodo Nyay Yatra itself was a massive undertaking. Spanning 6,700 km over 67 days from Manipur to Mumbai, the 2024 movement aimed to amplify issues of social and economic justice while engaging citizens across India. Teen Bandar shaped how the journey was documented and understood, building a unified brand identity through real-time content, daily updates and a distinct, people-first voice.
Co-founders Savio Joseph and Prashant Chari called the win a milestone for the decade-old agency, noting that the Yatra tested their team’s storytelling rigour across scale and geography. They said the global recognition reinforces their belief in work that informs, inspires and connects diverse audiences.
The award strengthens Teen Bandar’s position as a creative force capable of bringing clarity, emotion and purpose to complex narratives, opening new avenues for partnerships with brands seeking meaningful, story-driven communication.
MAM
Dettol launches new emotional campaign for Antiseptic Liquid
Heartfelt film celebrates mother’s instinct with the tagline “Nothing protects like Mom & Dettol.”
MUMBAI: Dettol has found the perfect formula for its latest campaign, a generous mix of maternal love and antiseptic care that’s sure to tug at every Indian heartstring. The iconic germ protection brand has rolled out a touching new campaign for Dettol Antiseptic Liquid built around the universal truth of a mother’s instinctive care. The film brings to life the simple yet powerful idea: “Nothing protects like Mom & Dettol.”
Set against the lively chaos of a shaadi ka ghar, the story follows a young boy who hurts himself but puts on a brave face to hide his pain. The moment he reaches his mother, she instinctively senses something is wrong. As she gently tends to his wound with Dettol Antiseptic Liquid, his guard drops, leading to a tender role reversal where the child ends up comforting his mother. The film ends with the poignant line, “Apnon ki suraksha ka mazboot sahara.”
The campaign reinforces Dettol’s timeless place in Indian homes as a reassuring companion in moments of vulnerability. It was conceptualised and written by Prasoon Joshi
, with an original track composed by Vishal Khurana K, sung by Javed Ali, and lyrics by Prasoon Joshi. Amit Sharma directed the film.
Reckitt EVP regional director for South Asia Gaurav Jain said the campaign captures the deep emotional bond between a mother’s instinct and Dettol’s protection. “This campaign encapsulates that delicate, human truth, a mother senses hurt even before it is spoken, and Dettol strengthens her ability to respond with care and confidence,” he noted.
Prasoon Joshi added, “When a child is hurt, the first instinct is to reach for their mother, their ultimate safe space. And in that moment, the mother turns to Dettol, something she trusts to protect what matters most.”
As the flagship product in the Dettol portfolio, the Antiseptic Liquid continues to offer unmatched protection for cuts and wounds, standing shoulder to shoulder with mothers through life’s small scrapes and bigger worries.
In a world full of flashy advertisements, Dettol has quietly reminded us once again that the strongest protection often comes wrapped in the simplest, most heartfelt moments, the kind only a mother and a trusted bottle of Dettol can provide.
