Brands
TechnoSport and Tamil Nadu Government ink MoU for activewear factory in Erode
Mumbai: Homegrown activewear brand TechnoSport has inked a memorandum of understanding (MoU) with the Tamil Nadu Government to establish an activewear factory in Erode district. The cutting-edge facility, poised to commence production by March 2024, will specialize in technical textiles, harnessing state-of-the-art technologies from Germany, Japan, Italy, and Taiwan. Boasting a daily capacity of 25 tons, the mega factory is anticipated to create more than 2000 jobs over the course of the next four years.
The agreement, formalized during the Tamil Nadu Global Investors Meet, outlines TechnoSport’s commitment to manufacturing technical activewear fabrics under the ‘Special Scheme for Technical Textiles 2023’ at this facility. TechnoSport co-founder & director Sunil Jhunjhunwala said, “We are pleased to collaborate with the developmental initiatives of the Tamil Nadu government. The state’s well-established industrial ecosystem, advanced infrastructure, and business-friendly policies offer numerous opportunities that not only help us in reaching our goals but also contribute significantly to the state’s overall progress.”
Notably, TechnoSport has consistently showcased its dedication to providing high-quality yet affordable activewear to the masses over the years. This partnership not only aims to bolster the brand’s global recognition and local popularity but also endeavors to enhance the state’s economy through revenue generation and employment creation. It aligns with Tamil Nadu’s ambition to achieve a trillion-dollar economy sustainably and inclusively. By formalising this MoU with the Tamil Nadu Government, TechnoSport strives to achieve its ambitious targets and also seeks to propel the state’s economic progress and sustainable development.
Brands
Saatchi & Saatchi India rolls out FedEx campaign with CSK stars
Dhoni and CSK teammates front films showing SMEs scaling globally with ease
MUMBAI: Saatchi & Saatchi India has unveiled a new digital campaign for FedEx, bringing together cricketing star power and business storytelling to highlight how Indian SMEs can expand globally with ease.
Titled ‘FedEx. The Move India Needs’, the campaign features Chennai Super Kings players MS Dhoni, Ruturaj Gaikwad and Urvil Patel. Across three short films, the players step into relatable business scenarios, illustrating how dependable logistics can turn hesitation into opportunity for Indian enterprises eyeing international markets.
Built on a light, humorous tone, the films move from ‘huh’ to ‘aha’ moments, using everyday business situations across sectors such as automotive, healthcare and e-commerce. The recurring cue ‘aise’ underscores the simplicity of choosing FedEx as a logistics partner, while spotlighting key global trade routes spanning the Americas, Europe and Asia.
Saatchi & Saatchi India senior executive creative director (North and East) Nisheeth Srivastava said, “Indian businesses are creating meaningful ripples globally, and it is FedEx that helps them do that, that too India mein baithe-baithe. We have crafted three stories with CSK players as storytellers. The scale and nature of SMEs have been carefully chosen to highlight FedEx capabilities, with a touch of humour woven in.”
FedEx vice president of marketing, customer experience and air network, MEISA Nitin Navneet Tatiwala added, “With ‘FedEx. The Move India Needs,’ we are bringing to life how Indian businesses can go global with greater ease and confidence. By combining our CSK association with relatable stories, the campaign highlights seamless, end-to-end logistics.”
The campaign also reinforces FedEx’s growing operational footprint in India, positioning the company as a one-stop solution capable of handling shipments of all sizes while enabling SMEs to compete on a global stage.
Now live across digital platforms, connected TV and social media, the campaign aims to drive both reach and relevance, reminding businesses that going global might just be easier than they think.
