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This Independence Day, brands celebrate spirit of frontline workers

NEW DELHI: Today, when India celebrates its 74th Independence Day, brands managed to engrave the patriotic sentiment through video campaigns on various social media platforms. Some brands took this as an opportunity and gave huge discounts on shopping and other offerings. Brands from various...

MAM Marketing Brands
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Tata Tea Chakra Gold takes Jaago Re (Meluku) campaign to Andhra Pradesh women

For the first time, a Jaago Re (Meluku) campaign developed specifically for the women of Andhra Pradesh has been launched by Tata Tea’s premium brand in the region, Chakra Gold.

MAM Media and Advertising Ad Campaigns
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"Story telling and production quality are going to drive the Kannada TV market"- Ashok Namboodiri

Three months back Ashok Namboodiri replaced Star India’s Kannada entertainment channel Suvarna’s business head Anup Chandrasekharan. Namboodiri hails from a very strong FMCG background with more than 20 years experience with heavyweight MNCs like HUL, Coca Cola, Tata Tea, and Britannia. Prior to...

Television TV Channels Regional
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Motivator appoints Upali Nag as National Head-Insights and Innovation

Motivator, a GroupM agency, has appointed Upali Nag as National Head - Insights and Innovation. Upali will work out of the agency’s Bangalore office and will report to V.Narayanan, Chief Growth Officer, Motivator. Her role will involve providing strategic business solutions and data-driven insights...

MAM Media and Advertising People
Maxus walks away with Tata Tea account

MUMBAI: GroupM’s media buying and planning agency, Maxus, has won the media mandate for Tata Tea.

MAM Marketing MAM

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