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Tata Tea focuses on West Bengal in regional marketing blitz

Tata Tea Gold has initiated a hyperlocal strategy to its marketing, shifting the needle from not just celebrating ‘India pride’ but to also evoking ‘regional pride’.

MAM Marketing Brands
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Gaurav Verma moves on from Zomato

New Delhi: Zomato CMO Gaurav Verma has moved on from the organisation. He announced the development on his social media handle. Verma joined Zomato from Pepsico as CMO for the brand in 2019. Soon, he was elevated to global growth head for dining out for a brief period of six. Later, he was again...

MAM Media and Advertising People
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This Independence Day, brands celebrate spirit of frontline workers

NEW DELHI: Today, when India celebrates its 74th Independence Day, brands managed to engrave the patriotic sentiment through video campaigns on various social media platforms. Some brands took this as an opportunity and gave huge discounts on shopping and other offerings. Brands from various...

MAM Marketing Brands
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Tata Tea Chakra Gold takes Jaago Re (Meluku) campaign to Andhra Pradesh women

For the first time, a Jaago Re (Meluku) campaign developed specifically for the women of Andhra Pradesh has been launched by Tata Tea’s premium brand in the region, Chakra Gold.

MAM Media and Advertising Ad Campaigns
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"Story telling and production quality are going to drive the Kannada TV market"- Ashok Namboodiri

Three months back Ashok Namboodiri replaced Star India’s Kannada entertainment channel Suvarna’s business head Anup Chandrasekharan. Namboodiri hails from a very strong FMCG background with more than 20 years experience with heavyweight MNCs like HUL, Coca Cola, Tata Tea, and Britannia. Prior to...

Television TV Channels Regional

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