MUMBAI: Tata Sky, India?s premier DTH service provider has joined hands with the Vedic Maths Forum India to launch a first of its kind training program in ?Vedic Maths? on its platform. The service is aimed at helping students and professionals appearing for competitive examinations within and outside the country, where speed is the key.

The new interactive service called ?Actve Vedic Maths? can be accessed by Tata Sky subscribers within the comfort of their homes, at any time of the day based on their convenience. It is expected

to help students get familiar with Vedic Maths techniques from an early age and also give an edge to those appearing for competitive exams by helping them solve objective type Mathematical questions faster

The 60-day training program comprises video tutorials and practice sessions in Vedic Maths that enables one to solve addition, subtraction, multiplication, division and other Mathematical operations faster than conventional methods taught in schools and colleges, where these are taught in a fundamental way.

?Almost every exam now gives you more objective questions than you can solve within the given timeframe. Given ample time, most of you may solve these papers perfectly. But given the 2 or 3-hours constraint, any technique that trains you to cut even 5 seconds in solving a problem, may give you a huge edge over your competitors. Tata Sky?s Actve Vedic Maths will give you that competitive edge,? says Mr. Vikram Mehra, Chief Commercial Officer, Tata Sky.

Gaurav Tekriwal, the founder President of The Vedic Maths Forum India, is a renowned educator and motivator, imparting High Speed Vedic Maths skills globally over the last twelve years. Having learnt the Vedic Maths system from the current Shankaracharya of Puri and Late Shakuntala Devi popularly known as "Human Computer?, Tekriwal imparted this admirable ancient knowledge to over 4 million students in India, South Africa, Oman, UAE, Romania, Ghana and Malaysia.

?I am delighted to be associated with Tata Sky to bring Actve Vedic Maths service to Indian homes through TV. Our focus has been on creating Mathematical interest among students and improving their overall academic performance by strengthening their basic fundamentals of Mathematics through platforms like Vedic Maths videos, blogs, online virtual classrooms and now for the first time this will be available on a TV service through Tata Sky,? Mr Tekriwal said on this occasion.

MUMBAI: Tata Sky, India?s premier DTH service provider has joined hands with the Vedic Maths Forum India to launch a first of its kind training program in ?Vedic Maths? on its platform. The service is aimed at helping students and professionals appearing for competitive examinations within and outside the country, where speed is the key.

The new interactive service called ?Actve Vedic Maths? can be accessed by Tata Sky subscribers within the comfort of their homes, at any time of the day based on their convenience. It is expected to help students get familiar with Vedic Maths techniques from an early age and also give an edge to those appearing for competitive exams by helping them solve objective type Mathematical questions faster

The 60-day training program comprises video tutorials and practice sessions in Vedic Maths that enables one to solve addition, subtraction, multiplication, division and other Mathematical operations faster than conventional methods taught in schools and colleges, where these are taught in a fundamental way.

"Almost every exam now gives you more objective questions than you can solve within the given timeframe. Given ample time, most of you may solve these papers perfectly. But given the 2 or 3-hours constraint, any technique that trains you to cut even 5 seconds in solving a problem, may give you a huge edge over your competitors. Tata Sky?s Actve Vedic Maths will give you that competitive edge," says Mr. Vikram Mehra, Chief Commercial Officer, Tata Sky.

Gaurav Tekriwal, the founder President of The Vedic Maths Forum India, is a renowned educator and motivator, imparting High Speed Vedic Maths skills globally over the last twelve years. Having learnt the Vedic Maths system from the current Shankaracharya of Puri and Late Shakuntala Devi popularly known as "Human Computer", Tekriwal imparted this admirable ancient knowledge to over 4 million students in India, South Africa, Oman, UAE, Romania, Ghana and Malaysia.

"I am delighted to be associated with Tata Sky to bring Actve Vedic Maths service to Indian homes through TV. Our focus has been on creating Mathematical interest among students and improving their overall academic performance by strengthening their basic fundamentals of Mathematics through platforms like Vedic Maths videos, blogs, online virtual classrooms and now for the first time this will be available on a TV service through Tata Sky," Mr Tekriwal said on this occasion.

MUMBAI: ETC Punjabi, the Punjabi regional entertainment channel of Zee Network has associated with DTH operator Tata Sky that reaches out to millions of households across the country. From today, the Punjabi channel would be available on channel No. 885 becoming an integral part of Punjabi regional channel cluster currently existing on the DTH operator.

The channel can be viewed in Punjabi regional pack, mega pack and mega lite pack for new and existing subscribers. However, subscribers continuing with old packs can see ETC Punjabi as part of Super Value, Super Saver and South Jumbo Packs.

This new beginning helps the channel penetrate deeper, on a more magnified scale across PHCHP market. This also guarantees channel?s ubiquitous existence across various digital Direct to Home service providers in addition to the cable networks.

The channel will continue to dish out authentic entertainment properties for its viewers spread across the length and breath of Indian sub continent. The availability on Tata Sky is a pious coherence with the newly launched Live Gurbani telecast on the channel from Gurudwara Badu Sahib, Himachal Pradesh.

The channel looks forward to having a special share of fan base amidst many existing Tata Sky households along with ones that would add to the kitty in the times to come.

Mumbai: HISTORY TV18 the world?s leading factual entertainment channel, which launched on India?s television screens in October, has extended its lead from the No. 1 position in the 6 metros market cluster to all of urban India. History was made when the channel became a leader in the metros within a month of its debut; and now in a short span of 4 months HISTORY TV 18 has emerged as the numero uno in the 1Mn+ market cluster as well. The lead in the 1Mn+(including metros) market cluster is a significant one since it contributes 70% viewership to the factual entertainment and is home to approximately 70% of affluent India.

HISTORY TV18 garnered 32% market share vis-?-vis Discovery?s 27% and National Geographic?s 15% in 1Mn+ towns including metros in TAM CS15+ AB. It continues to consolidate leadership in the metros with a market share of 39%.The numbers are also in line with HISTORY TV18?s launch promise of broad-basing the factual entertainment genre. Since its launch, HISTORY TV18 has added an unprecedented impetus to the genre, growing it by 59% (Week 6?12 v/s Week 38-41?11), while continuing to gain leadership within the genre.

What?s more, HISTORY TV18 continues to garner the highest time spent per viewer with 44 mins vis-?-vis Discovery (23 mins) and Nat Geo (16 mins). A lead it has maintained since its launch, which is an indication of differentiated programming and also of the superlative content being aired on the channel. The channel?s content is lively, fast paced and gripping and cuts across genres of factual entertainment like action, adventure, science & technology, contemporary history, survival, real life drama and food & travel.

Close on the heels of the channel?s initiatives across all functions- distribution thrust, marketing lead activities, programming mix and the launch of the 7th language- Gujarati, besides English, Hindi, Marathi, Tamil, Telugu & Bengali, HISTORY TV18 continues to scale new heights and set new benchmarks in the genre. The channel, with its distinct look and refreshing feel has changed the manner in which factual entertainment is perceived besides bringing about some far-reaching changes across the genre through its innovative outreach & digital initiatives. HISTORY TV18?s thriving Facebook community is more than 4.4 lac strong, while a path-breaking partnership with CBSE reaches out to more than 10,000 schools. Even from an advertiser?s perspective, HISTORY TV18 has caused a stir in the business by making buyers take a re look at existing pricing strategies of channels within the genre.

With a connectivity of 50 million households across on leading cable TV platforms such as HATHWAY CABLE, IN CABLE, DEN Networks and leading DTH platforms such as TATA Sky,

DISH TV and AIRTEL, HISTORY TV18 reaches out to over 70 million viewers across India since its launch.