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Mumbai: Tata Play's (formerly known as Tata Sky) over-the-top (OTT) platform, Tata Play Binge, has enabled 17 streaming apps in addition to gaming under one roof. "It is not an easy task to create effective communication with consumers, especially when the brand is as big as Tata," shares Tata Play...
Tata Play Binge and MX Player have collaborated to entertain India and Bharat together. Following this partnership, MX Player will join the band of the 16 existing popular OTT platforms on Binge like Disney+ Hotstar, ZEE5, SonyLIV, Voot Select, hoichoi.
Tata Play has added three new OTT platforms—Planet Marathi, Namma Flix, and Chaupal—to its Tata Play Binge offering.
The advent and popularity of OTT platforms forced almost all major traditional content distributions platforms to reinvent themselves in the last couple of years. But category leader Tata Sky’s decision to go for a complete identity overhaul, rebranding itself as Tata Play, was a big move...
