Aha plans to expand in Tamil market; observes potential business opportunities in Avod model

Launched in 2020, video-on-demand streaming service Aha, which provides 100 percent Telugu content, has created its own space in the minds of audiences. Aha, which was dependent on the subscription video on demand (SVOD) model for revenue, has decided to go 'hybrid'. Subscribers will now decide if they want to watch more ads or in limited numbers.