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Polycab launches their first ever television campaign

Mumbai: Polycab, a cables and wires company, has launched their first television campaign with the promise of ‘Safe raho. Save karo’.

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Taproot co-founder Padhi is jury prez at Adfest 2013

MUMBAI: Taproot India chief creative officer and co-founder Santosh Padhi will be joining the annual Adfest event as jury president for the Design Lotus and Print Craft Lotus at the 2013 Lotus Awards.

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Effie 2012 announces final shortlist; O&M leads

MUMBAI: The Advertising Club (Bombay) has announced the final shortlist of the case studies of Effie 2012.

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Taproot creates Set Wet's new 'Envy' campaign

Mumbai: Marico‘s Set Wet has launched a new advertising campaign created by Taproot India.

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Taproot India launches new campaign for Mumbai Mirror

MUMBAI: Mumbai Mirror, daily tabloid from Bennett Coleman & Company Ltd (BCCL), has launched a new campaign that has been conceptualised by Taproot India.

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