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Sun TV Network focusing on achieving pre-NTO viewership in every single market

While new tariff order (NTO) had brought down viewership of several pay channels initially across the country, Sun TV Network channels are bouncing back from the initial effect in key markets. As the channels are coming close to the pre-NTO regime viewership, the largest broadcaster is now focusing...

Television TV Channels Regional
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Tamil Nadu CM drops minister from cabinet due to cable TV tariff spat

While Tamil Nadu’s state-run cable operator Arasu Cable revised down its subscription rates recently, the move has led to a political crisis in the state. Chief Minister Edappadi K Palaniswami has dropped former IT minister Dr Manikandan from his cabinet.

Cable TV Local Cable Operators
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BARC India data shows how Tamil Nadu leads regional TV viewership, content and advertising trends

The inaugural edition of Tele-Wise Tamil saw BARC India COO Romil Ramgarhia share some interesting numbers related to TV consumption, viewership, advertisement and average time spent (ATS) in Tamil Nadu (TN). He also gave an understanding of trends and behavioural patterns of different genres in...

Television TV Channels Regional
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Arasu Cable revises subscription rates

Tamil Nadu’s state-run cable operator Arasu Cable has revised down its subscription rates, with effect from 10 August. Under the new subscription rate, package of 190 channels will be available for Rs 154.

Cable TV Local Cable Operators
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Maaza brings a ‘Mangolicious’ contest to delight Super Singer fans in Tamil Nadu

MUMBAI: Maaza, one of the most loved and iconic mango beverages in India is all set to provide moments of indulgence to consumers in Tamil Nadu. The brand has launched special bottles with Super Singer labels that give lucky winners a chance to watch the Super Singer Finale Live by playing a ‘...

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