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Sprite launches multi-lingual summer campaign

MUMBAI: Coca-Cola India has unveiled a new campaign ‘Garmi mein Doubt Hatao, Sprite Uthao’ for its sparkling beverage Sprite. The campaign in a light-hearted manner reiterates the brand’s core message of being the best refresher in the summer.

MAM Marketing MAM
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Zee Thirai to fulfil demand for content and star-driven movies

Zee has covered most of the regional space with its GEC and movie channels. With the launch of Zee Thirai it strengthened its footprint in the southern market.

Television TV Channels Regional
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Regional Music Consumption Hit A 3-Year High in 2019

Mumbai: India's No.1 music streaming app, Gaana’s annual report on the country’s music consumption trends registered an unprecedented demand for regional music. This genre accounted for more than 1 Bn music streams in Dec 2019, registering an incredible (8X) growth in the past 2.5 years - making...

MAM Marketing MAM
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Pixel Pictures to produce two fiction shows for Tamil and Telugu markets in 2020

Pixel Pictures began its journey in 2013 by producing a reality game show in Kannada. In a span of five years, the company has secured international rights to produce content in Kannada and Malayalam languages as well.

Television Production House Fiction
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Ganesh Venkatraman to host SonyLIV’s Crime Patrol in Tamil

MUMBAI: ‘Satark Rahe’, ‘Surakshit Rahe’, ‘Har Jurm Dastak Deta Hai’ – If these lines resonate with you, then you have grown up watching Crime Patrol. Over the last 16 years, this marquee show from the Sony Pictures Networks stable has kept us hooked onto our screens with compelling cases and gritty...

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