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T20 cricket garnered highest viewership across genres: BARC

MUMBAI: The recently concluded Asia Cup delivered the highest ratings of the season amongst the other sports with the Indian-Pakistan match taking the cake. With approximately 26.6 crore viewers at an all India level excluding the finale, the India-Pak match was also viewed as the top programme...

Television TV Channels Sports
Spoment Media names Deepika Das as CEO

MUMBAI: Sports marketing firm Spoment Media has appointed Deepika Das as its new CEO.   Prior to joining Spoment, Das was with Frontiers Group and has worked on various cricket properties including Bilateral India Home Series (Test, ODI & T20) to Karnataka Premier League.  

Television TV Channels People
Ad men endorse Crash the IPL, but say agencies need not worry

Pepsi has always maintained its elegance while promoting sports properties by hiring a top class creative agency, roping in big names as brand ambassadors and spending bagfuls of money. However, the 2015 IPL saw an absolute new initiative from the cola giant, where it handed the creative reigns of...

MAM Media and Advertising Ad Campaigns
Vodafone's new campaign aims to target IPL fan frenzy

From online interactive events to on-ground quizzes, Vodafone’s ‘Speed Is Good’ campaign promises a ‘money-can’t-buy’ experience for its consumers.

MAM Media and Advertising Ad Campaigns
LIV Sports bags exclusive rights for Australian Open 2015

The digital sports entertainment destination will offer both live and video-on-demand content.

iWorld Video On Demand

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