Brands
Swiggy DineOut collaborates with DRIM Global for a social media campaign
Mumbai: DRIM Global, an influencer marketing platform announced the astounding success of a recent collaboration with Swiggy DineOut, the leading online restaurant booking platform. The partnership, aimed at amplifying brand awareness within Swiggy DineOut’s target audience, has achieved outstanding results, catapulting the platform to the forefront of the dining-out industry.
Swiggy DineOut, renowned for its seamless integration of online restaurant bookings and discounts at over 18,000 restaurants across 24 cities, strategically aligned with DRIM Global to harness its unparalleled expertise in influencer marketing. Leveraging DRIM’s innovative approach, which focuses on performance-driven influencer collaborations on a CPA basis, Swiggy DineOut successfully maximized its ROI while adhering to prudent marketing budgets.
The meticulously executed campaign by DRIM Global involved the careful curation of over 330 micro and nano influencers, carefully selected based on stringent criteria including engagement rates, relevance, and blog niche. This precision ensured the delivery of authentic brand representation and high relatability with the target audience, resulting in an exceptional level of engagement. Across various social media platforms such as YouTube, Instagram, Meta (Facebook), and others, the campaign boasted a total of 185 publications, amassing a staggering 2383596 views, accompanied by 103045 likes and 2187 positive comments.
DRIM Global head of Asia Yulia Aslamova talked about the strategic elements pivotal to the campaign’s success, stating, “Our focus on strategic influencer selection, compelling content creation, and exclusive customer deals played a pivotal role in driving engagement. By aligning with Swiggy DineOut’s target demographic, we ensured authenticity, while our emphasis on high-quality visuals and engaging captions effectively showcased app features and created a sense of urgency.”
Swiggy DineOut senior marketing manager Nikhil Karunakaran expressed his enthusiasm for the partnership with DRIM Global, stating, “We’re thrilled with the exceptional results achieved through our collaboration with DRIM Global for Swiggy DineOut! The campaign’s massive reach of 23 Lakh views from our target audience is a testament to its success. We are committed to further enhancing the DineOut experience for our users and offering unparalleled value through future influencer marketing campaigns.”
The resounding success of the Swiggy DineOut influencer campaign reinforces the effectiveness of strategic influencer collaborations in driving brand awareness and engagement. With DRIM Global’s expertise and Swiggy DineOut’s innovative offerings, the future holds boundless opportunities for continued growth and engagement within the dining-out landscape.
Brands
Ambit appoints Skanda Jayaraman as co-head of investment banking business
Leadership rejig sharpens ECM focus and expands sector-led advisory push
MUMBAI: Ambit Private Limited has strengthened its investment banking leadership with the appointment of Skanda Jayaraman as co-head of the division, signalling a sharper push into sector-led advisory and capital markets.
Jayaraman will share leadership responsibilities with Rahul Mody, as the firm looks to scale its advisory franchise and deepen client engagement across industries. The move is part of a broader leadership rejig aimed at expanding Ambit’s reach and execution capabilities in a competitive dealmaking environment.
With more than two decades of experience across fintech, investment banking and credit risk, Jayaraman brings a varied background to the role. He most recently founded Altflow Advisors, where he built a data-driven platform for the BFSI sector and advised mid-market clients on capital raising. Earlier, he served as CEO of Qapita Marketplace in Singapore and held a senior role at Spark Capital Advisors.
Alongside this appointment, Ambit has also realigned internal roles. Vikas Khattar will now focus exclusively on scaling the firm’s equity capital markets business while continuing to deepen its financial sponsors group coverage. The firm sees ECM as a key growth engine, driven by strong scalability and increasing capital market activity.
Commenting on the leadership changes, Ambit Private Limited group CEO Ashok Wadhwa said, “Skanda’s appointment marks an important step in driving the next phase of Ambit’s growth journey. His entrepreneurial mindset and strong execution track record will be instrumental as we partner with emerging and established leaders.”
The new structure is expected to enable more focused, sector-driven engagement, supported by dedicated leadership across key verticals. For Ambit, it is a case of tightening the top deck to play a bigger hand in India’s evolving M&A and capital markets landscape.
