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GUEST ARTICLE: Four mistakes Indian brands make with promo codes

Promo codes—the backbone of partner marketing—are highly powerful marketing tools. When used correctly, they have the potential to attract new customers while also rewarding existing ones for their loyalty.

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Consumers subscribe to TV channels in bouquets rather than paying for individual channels: Study

There are gaps in the effective exercise of consumer choice in TV channel selection, according to a study on the TV consumer market, released on Wednesday.

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Online advertisements influence 55% of health insurance buyers: WATPapers

Hybrid digital agency from Dentsu Creative India WATConsult has released its latest issue of monthly WATPapers titled ‘Consumer’s outlook towards health insurance.’ The report explores how the Covid-19 pandemic has transformed the consumer perception about insurance, as more individuals felt the...

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71% of IPL viewers get influenced by ads with Bollywood celebs: iCubesWire survey

With Indian Premier League (IPL) fever spreading across India and marketers promoting the event as one of the biggest advertising ecosystem in the country, a whopping 71 per cent of the respondents surveyed said their buying decisions get influenced if there is a Bollywood celebrity in streaming...

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26% of people surf internet while watching TV: Axis My India Survey

Mumbai: At least 26 per cent of people surf the internet while watching Television, revealed Axis My India CSI Survey for February, thus opening deeper conversations on rising multi-screen user behaviour and scope of competitive advertising among different platforms. The survey covered as many as...

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