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Tamil TV faces the challenge of attracting younger audiences

TV viewership is growing in the regional market and TV broadcasters do not fear the OTT threat. Instead, regional players are looking at attracting younger audiences to television. Tele-Wise Tamil 2019, which was organised by Indiatelevision.com on 6 August 2019, gave the industry a platform to...

Television TV Channels Regional
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BARC week 29: Sun TV back on top as ICC Cricket World Cup tourney ends

The Sun TV Network’s flagship Tamil GEC Sun TV was back on top as the most watched channel across genres on all platforms in Broadcast Audience Research Council of India (BARC) weekly lists of top channels in week 29 of 2019. (Saturday 13 July 2019 to Friday 19 July 2019, week under review).

Television TV Channels Viewership
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Sun Network’s R Mahesh Kumar says TRAI tariff order will have positive impact on subscription revenue

With the new tariff order of the Telecom Regulatory Authority of India (TRAI) coming into effect from 1 February 2019, Sun TV Network president R Mahesh Kumar believes subscription revenue will be positively impacted with the radical change.

Television TV Channels Regional
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2018's most watch South Indian channels

The South Indian television market is huge with a television penetration of about 95 percent. This paper is based on performance in terms of viewership –  and refers mainly to weekly impressions of top 5 channels in each of the four South Indian languages as per Broadcast Audience Research Council...

Television TV Channels Viewership

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