MUMBAI: A+E Networks|TV18 has elevated Sudheer K G to the post of vice president and head programming of its factual entertainment channel History TV18 with immediate effect. Till now he was vice president - programming for History TV18.

In his new role, Sudheer will oversee and drive the programming strategy for the channel and will endeavour to create a superlative advantage for History TV18 in the competitive factual genre television space.

He will report in to A+E Networks|TV18 programming head Ritu Kapur.

A+E Networks|TV18 president Ajay Chacko said, "With a career spanning over 15 years, Sudheer, with his vast experience in programming, scheduling, acquisitions and production has taken History TV18 to new heights. He is key role to the channel delivering the best viewing experience to its audiences."

Kapur added, "Sudheer has demonstrated immense skill and ability to constantly gauge shifting and fragmented audience tastes to create a programming lineup that is both attractive and appealing to our target audience. I am positive of his growth trajectory going forward. His keen and astute sense of the programming domain makes him a valuable asset to the team."

 Sudheer said, "I?ve had a great journey so far with exciting milestones and the opportunity to work with some of the brightest minds in the industry. Today?s constantly evolving media universe and consumption habits are going to be quite challenging and interesting. I am eagerly looking forward to my new role and responsibilities."

During his earlier tenure at Discovery Networks India Sudheer was instrumental in the programming and language initiatives of Discovery, Animal Planet and TLC.