MUMBAI: Viacom18 will soon launch Rishtey in UK, a new mass entertainment Hindi entertainment channel that will complement its existing flagship channel Colors.

Rishtey will be launched in UK first by IndiaCast, showcasing content from a spectrum of genres including format shows, fiction, music and news.

The free-to-air (FTA) channel will be available on Sky Digital, it is learnt. Test signals are on and the launch is expected next month.

Rishtey will air re-run shows of Colors and also have original content.

Viacom18 operates a bouquet of channels including MTV, Nickelodeon, Vh1, Colors, Sonic and Comedy Central. It is also engaged in the film business through Viacom18 Motion Pictures.

Says Viacom18 group CEO Sudhanshu Vats, ?While we have a horizontal presence across television entertainment, with the launch of Rishtey, we now begin the phase of strengthening our presence in each vertical as well.?

Colors CEO Raj Nayak adds, ?With ?Rishtey?, we intend to create a new category within the general entertainment space, and given the rich mine of content within the Viacom18 Group, we?re confident of ?Rishtey? resonating well with both ? viewers as well as advertisers.?

IndiaCast COO Gaurav Gandhi states, ?Rishtey offers a wide range of variety entertainment programming that will engage, entertain and delight the South Asian audiences in the UK. As a free-to-air service, Rishtey perfectly complements our flagship brand Colors, by reaching out to a much wider audience base and giving them a taste of our much loved programming."

Mumbai: Viacom18 Media has appointed Sudhanshu Vats as its group CEO.

Vats will join in August and report to the Viacom18 board. He will be responsible for growth of all Viacom18 brands/businesses including Colors, Comedy Central, MTV, Nick, Sonic, Vh1 and Viacom18 Motion Pictures.

Vats is currently the vice president of Laundry, South Asia and Global Brand Radiant (Rin in India).

Network18 Group founder Raghav Bahl said, "Given Sudhanshu?s rich experience, his ability to lead large businesses and his acute understanding of the Indian diaspora, he is well poised to lead Viacom18 into its next phase of growth. Sudhanshu also brings with him an intense and interesting perspective on the entertainment business and that is sure to add a new dimension to Viacom18."

Network18 and TV18 group CEO Sai Kumar added, "Viacom18 comprises some of the most dynamic brands in the television and entertainment space that cater to a wide spectrum of audiences. Given Sudhanshu?s vast experience and an extremely successful track record with multi-brand portfolios, we?re confident of him driving each of the Viacom18 brands to its deserved place in the category."

"With Sudhanshu on board, we?re confident that Viacom18 will continue to redefine the many spaces it operates in," Viacom International Media Networks president and CEO Bob Bakish said.

Vats comes in with over 21 years of experience, including 19 years in Hindustan Unilever.