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Accenture helped Star India develop and launch Hotstar to establish an online entertainment destination by building on a “mobile first” strategy.
GroupM ESP national director Vinit Karnik said that the sports entity has come a long way in how it addresses sponsorship sales and convergence of technology.
With more than 25 million views on Star’s digital platform Hotstar and Starsports.com, the match registers highest ever views for a single game in any sporting event across the globe.
The newly launched Hotstar will be the destination for online sports content consumers. No decision on whether it will be streamed on starsports.com as well.
Novi Digital Entertainment, a wholly owned subsidiary of Star India has bagged the rights for the next three seasons of IPL.
