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Star India partners Accenture for Hotstar

Accenture helped Star India develop and launch Hotstar to establish an online entertainment destination by building on a “mobile first” strategy.

iWorld Video On Demand
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GroupM ESP lists top 10 trends for IPL season 8

GroupM ESP national director Vinit Karnik said that the sports entity has come a long way in how it addresses sponsorship sales and convergence of technology.

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India Vs Pakistan match creates digital viewership record

With more than 25 million views on Star’s digital platform Hotstar and Starsports.com, the match registers highest ever views for a single game in any sporting event across the globe.

iWorld Video On Demand
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Star to stream IPL matches on Hotstar.com

The newly launched Hotstar will be the destination for online sports content consumers. No decision on whether it will be streamed on starsports.com as well.

iWorld Video On Demand
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Star India bags online rights for IPL

Novi Digital Entertainment, a wholly owned subsidiary of Star India has bagged the rights for the next three seasons of IPL.

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