• Sun Direct launches SD Digital Recorder box service

    MUMBAI: Sun Direct, South India‘s leading DTH player, has launched a Standard Definition Digital Video Recorder box s

  • Star Gold to premiere ?Makkhi? on 29 Dec

    Submitted by ITV Production on Dec 22
    indiantelevision.com Team

    MUMBAI: Star Gold is set to premiere the movie ?Makkhi? on 29 December at 9 pm.

    Translated into Hindi from the Telugu movie ?Eega?, ?Makkhi? is crafted with state of the art photo animation and special effects by South Indian director S.S. Rajamouli.

    Star Gold GM Hemal Jhaveri said, ?From the emotion-packed Ferrari Ki Sawaari to the comedy riot Bol Bachchan, we have always focused on a mix of all genres with entertaining content. Makkhi, the movie was definitely a one of a kind, unique and entertaining Bollywood movie this year. We are happy to bring on Star GOLD the World TV Premiere for our eager viewers.?

    The television premiere of ?Makkhi? will be promoted across television, print media, social media and cinema houses in Hindi speaking markets and metros of Delhi and Mumbai to drive buzz for the premiere.

    Produced by Reliance Entertainment, ?Makkhi? is a story of Jaani, (protagonist) a man in love with Bindu, his colleague. But his love life is interrupted by monstrous business tycoon Sudeep who kills Jaani. Jaani is reborn as a housefly to avenge his killer and protect his love. Ajay Devgn and Kajol have lent their voices for the movie.

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  • Star Gold now available on Virgin Media

    MUMBAI: Star Network has announced the launch of Star Gold on the British pay-TV and broadband provider Virgin Media

  • Star Gold adopts mobile ad technology to promote Bol Bachchan

    MUMBAI: Star Gold had utilised mobile advertising technology M-AdCall to promote the premiere of Bol Bachchan wherein

  • Star Gold gears up for TV premiere of Ferrari Ki Sawaari

    Submitted by ITV Production on Sep 08
    indiantelevision.com Team

    MUMBAI: Star Gold, the Hindi movie channel from Star India, is geared up for the world TV premiere of Vidhu Vinod Chopra?s Ferrari Ki Sawaari on 15 September during the prime time 9 pm slot.

    As has been the case with big networks, the movie is being premiered on a movie channel rather than the past practice of doing it on the network?s general entertainment channel.

    Star India, which runs Hindi movie channels Star Gold and Movies OK, had acquired the satellite rights for Ferrari Ki Sawaari for a period of 10 years. The broadcaster is believed to have paid between Rs 80-100 million for the rights.

    According to Star Gold and Movies OK general manager Hemal Jhaveri, the movie is in line with the channel philosophy of Karo Dil Ki.

    "With the World TV Premiere of Ferrari ki Sawaari, we want to inspire our audiences to Karo Dil Ki. This underlines our commitment to bring the latest and best of Bollywood and not to mention the most diverse content to our viewers," says Jhaveri.

    The Sharman Joshi-starrer movie has collected Rs 390 million at the box office worldwide, according to Eros International, which has the worldwide distribution rights for the film.

    Written by Vidhu Vinod Chopra and Rajesh Mapuskar, who is also the director of the film, Ferrari Ki Sawaari stars Sharman Joshi, Boman Irani and Ritwik Sahore with a song appearance by Vidya Balan.

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    Ferrari Ki Sawaari
  • Cinema TV launches to fight in tough Hindi movie channel space

    Submitted by ITV Production on May 28
    indiantelevision.com Team

    MUMBAI: Softline Creations has debuted in the television space with the launch of its first 24-hour satellite Hindi movie channel Cinema TV, a genre that is grappling with rising acquisition cost of movies and cut throat competition among the top three players.

    A free-to-air channel, Cinema TV is currently available on three DTH platforms - Reliance Big TV, Videocon D2H, and Airtel Digital TV. To extend its reach in non-C&S markets, the channel is exploring partnership with DD Direct plus.

    Headed by Hitesh Sabharwal, the channel has roped in Raju Shrivastav as brand ambassador. The channel is being promoted through digital, print, and outdoor ads besides running cross-channel promos.

    "We have a library of 800 movies comprising across genres like drama, action, comedy, thriller and classic," says Sabharwal, who has earlier worked with Zee TV, Sony Pictures Entertainment, Times Group and Astro Group.

    Some of the movies that the broadcaster will air include Don, Rang De Basanti, Murder, Tangewala, Quickgun Murugun, Humse Badhkar Kaun, Wardat, and Sanam Hum Aapke Hain. A large chunk of the library comprises yesteryear classical movies.

    So how will Cinema TV tackle competition? "We have defined the prime time in the evening at 7.45 pm; we have also introduced kind of an appointment viewing for our viewers. Movie channels can be differentiated through presentation of content and the kind of programming that is offered in between movies," says Sabharwal.

    The brand tagline is derived from "Har cheez ka sahi waqt hota hai". "This will relate to the the fact that every movie has an appropriate time to watch. Through our channel, we aim to bring the family together by catering to the tastes of each member through several genres of movies," he says.

    The channel is following a distribution strategy that will move up from lower towns. "Our distribution strategy is different from other channels as we are starting from Tier V cities and then moving on to Tier I cities," avers Sabharwal.

    The fight in the movie space, however, won?t be easy as it is dominated by biggies like Max, Star Gold and Zee Cinema.

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