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Chrome week 3: Sports genre tops chart with 3.7% OTS

MUMBAI: The sports channels’ genre emerged as the gainer in Chrome’s opportunity to see (OTS) analysis across India by registering an increase of 3.7 per cent. DD Sports was the leader with 75.8 per cent OTS in week 3.   Next up, the kids genre with 3.7 per cent gain in the same market took the...

Television TV Channels Viewership
Top 10 trends that will rule sport-ainment in 2016

MUMBAI: Sports in India has received a shot in the arm recently with the growing number of leagues spanning games like badminton, football, kabaddi, wrestling et al. Predicting the Top 10 trends that will rule ‘sport-ainment’ in 2016, GroupM’s specialist business unit ESP Properties (Entertainment...

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Chrome week 40: Sports genre leads with 1.1% hike

Second on the list is the Hindi News genre in Hindi Speaking Market (HSM), which witnessed 0.9 per cent growth.

Television TV Channels Viewership
Chrome Week 37: English Entertainment genre leads with 9.3% growth

Second on the list is the English Movies genre in six metros, which witnessed three per cent growth. Movies Now bagged the pole position in the section with 60.3 per cent OTS.

Television TV Channels Viewership
What spells success for Indian sports leagues?

A collaborative white paper between GroupM ESP and IIM Ahmedabad provides comprehensive analysis of factors that contribute to the success of sports leagues in an emerging market like India.

MAM Media and Advertising Media Agencies

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