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Corporate funding vital for sports development: KPMG-CII

The global sports market comprising infrastructure, events, training and manufacturing and retail of sports goods is estimated at Rs 37.8–44.2 lakh crore (USD 600–700 billion), accounting for approximately one per cent of the global GDP.

Television TV Channels Sports
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Twitter and Kingfisher co-created Name Targeted videos for IPL fans

MUMBAI: Wouldn’t it be great to have the celebrity you swear by mention you in a Tweet, or send you a personalised video message? Social media platform Twitter understands the influence an actor or a sports star has in our lives, and how by bringing these stars close to their fans, an amazing...

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Colors to air season 2 of '24' with sponsors Maruti Suzuki and Oppo

MUMBAI: Featuring an intense and rugged looking Anil Kapoor as Jai Singh Rathod, Colors unveiled the first look of its much- anticipated espionage thriller 24 season 2 or 24s2. The first trailer revealed much about the upcoming season, leaving the audience awestruck.

Television TV Shows Thriller
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What Hotstar’s high score on IPL-9 means for television

It is a generally accepted fact that cricket is a religion in India. This country of 1.2 billion (120 crore) people that is further divided between different communities, states, and languages has one of the few things very much in common - cricket consumption. A case in point for this has been the...

Television TV Channels Sports
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BBC secures sponsorship success in the tourism sector

After the Australian tourism board promoting its business through Balaji Telefilms' soaps like Kyunki Saas Bhi Kabhi Bahu Thi and Kasutii Zindagi Kay, it is BBC World's turn to focus on sponsorship in the travel and tourism sector.

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