Mumbai: Sony Entertainment Television (Set) is shifting its 8 pm show Kuch Toh Log Kahenge, produced by Rajan Shahi?s Director?s Kut, to 11 pm slot.

Instead, the channel will launch a new fiction property, Byaah Hamari Bahoo Ka, from 28 May.

Produced by Hats Off Productions, Byaah Hamari? will air every Monday to Friday at 8 pm.

To promote the show, Set is building a curiosity around it. The show is about a Gujarati Vaishnav family where everything is fine. What comes as a surprise then is: why is the Vaishnav family all set to get their daughter-in-law Rajni, remarried.

Set senior EVP and business head Sneha Rajani said, "Sony has been the pioneer in bringing the best of entertainment to the viewers, Byaah Hamari Bahoo Ka, the latest offering from our channel is a re-affirmation of our endeavour. It is a unique never seen before heart warming love story with lots of twists and turns. I am sure this will excite and appeal to the audiences across the Hindi heartland and further consolidate our fiction line up between 8pm - 11 pm slots."

Byaah Hamari Bahoo Ka will be competing with slot leaders- Color?s Balika Vadhu, and Star Plus? Iss Pyaar Ko Kya Naam Doon. Zee TV, at 8 pm airs Hitler Didi.

Set head of fiction Virendra Shahaney said, "To start with I was super excited with the title Byaah Hamari Bahoo Ka, it was so intriguing. The title coupled with the powerful narration of the story, made the show simply irresistible. This unique love story told by the great team of JD Majethia and Aatish Kapadia, I am sure, will connect with the viewers and keep them glued to the show."

Byaah hamari? is conceived by Aatish Kapadia who also had penned Ek Mahal Ho Sapno Ka, which was the first ever soap to complete 1000 episodes.

"This is a very novel love story involving the entire Vaishnav family. It has fresh content, characters and superlative performances! It?s a show of "today" which will also attract the youth along with the family audiences," Hats Off Productions CMD JD Majethia added.

NEW DELHI: The much publicised television premiere of Vidya Balan starrer The Dirty Picture turned out to be a damp squib as the Information and Broadcast ministry directed Sony Entertainment Television to televise the movie post 11 pm.

The ministry contended that the film could be shown on television only late in the night as it came under the category of adult content.

Following a directive by the Lucknow Bench of the Allahabad High Court last week on a petition filed by a city lawyer, the I&B ministry made it clear to Sony that films with any adult content could not be shown at times when children are watching television and reiterated Rule 6(5) of the Cable TV Networks (Regulation) Rules in this connection.

Balaji Telefilms CEO motion pictures Tanuj Garg vented his frustration through micro blogging site Twitter, "It?s unfortunate that even after valid censor certificate being in place, the telecast was held (back). The cuts made to TDP (The Dirty Picture) were done in a manner that would not offend the larger populace, but completely retain the film?s creative integrity. Despite the cuts, forces in Delhi decided to hold the telecast!"

After the Allahabad High Court order, the producers had obtained an order from the Bombay High Court after agreeing to cuts and getting the film re-certified by the Central Board for Film Certification (which is understood to have earlier advised Sony to telecast the film only late in the night).

The film had been certified and released last year with an Adults Only certificate.

Both filmmaker Karan Johar and Tusshar Kapoor have tweeted in similar fashion, pointing out that the film was considered suitable for national awards.

Accordingly, Sony resorted to other programming at 12 noon and at 8 pm by running a scroll which read, "For unavoidable reasons, we regret to inform that the film The Dirty Picture will not be telecast today. Any inconvenience caused is deeply regretted."

While the morning slot was filed with ?Crime Patrol?, the evening slot had the telecast of the film ?3 Idiots?, screened without any commercial breaks.

The film, which has won Vidya Balan the National and several other awards for best actress, is based on the life of sensuous South Indian actress Silk Smitha and has been directed by Milan Luthria for Balaji Telefilms. The film also featured Naseeruddin Shah, Tusshar Kapoor and Emraan Hashmi.

The film, which collected Rs 790 million at the box office, was produced reportedly at a cost of Rs 320 million. The film has won three national awards.

NEW DELHI: Sufi singer Kailash Kher, who recently released his latest music album ?Rangeele? is embarking on a two-month multi country tour with his band Kailasa to spread melodies of this album across 22 countries in a span of two months.

Kher will first perform in Birmingham on 4 April. He will also perform in Liverpool, Holland, London and Leicester (UK) during the month of April. In May he will do 14 shows in USA in Boston, New York, San Francisco, Washington, Houston, Dallas and Oklahoma.

Earlier in 2009, Kailasa had mesmerised the UK audience with their melodies and now they are back with a brand new album and more soulful songs.

Kher will not only be performing on his hits like ?Allah Ke Bandey?, ?Teri Deewani? and ?Saiyyaan?, but will rejuvenate the crowd with the classics of Nusrat Fateh Ali Khan such as ?Sanu Ek Pal Chain Na Ave? and ?Ishq Ka Rutba? and at the same time showering the crowd with the colours of love and spiritualism from his latest album Rangeele.

Saregama Events is the official partners for this tour. O2 is on board as associate sponsor, Sony Entertainment Television Asia as media partner and BBC Asian Network as radio partner. Joining them are The-NRI as online partner and Chilli Tickets as online ticket agent.

MUMBAI: Even though Max is gearing up to launch the fifth season of the Indian Premier League (IPL) on 4 April, the Hindi general entertainment channels (GECs) seem to be relaxed and unaffected.

The executives of these channels believe that it will be working as usual this time, and are not showing any concern because of the IPL 5.

This is despite the fact that India is still a single TV household and IPL is known for starting a trend of attracting housewives and kids to watch matches. And, the GEC genre has been seeing a drop in its share during the time of IPL.

However, this time there have been apprehensions about the response for IPL because Indian cricket team has not been performing very well. Yet, it poses a challenge for the GECs when it comes to audiences? preference.

The GEC genre had shrunk by 4.35 per cent during IPL 4 (in the All India market), as compared to a 9.07 per cent drop it had witnessed in the first season of IPL.

GECs are gearing up to launch new shows also during the time of IPL to attract more eyeballs, even if the rest of the plan remains the same.

Colors, for instance, has launched a new fiction today at 7 pm band by the name Kairi. .

According to Colors CEO Raj Nayak, "Today there is so much of cricket all through the year. IPL for us is just another good cricket tournament in the annual calendar. The genre share does not get impacted severely, so for us its life as usual. And it is reflected in our approach, we are launching a new program- Kairi in the launch week of IPL. We have a programming strategy in place. Our focus will be to continue to give our viewers differentiated and a broad variety of fiction and non fiction content."

Zee TV, with its newly found vigour will be launching three new shows. It is bringing back its dancing reality show, DID lil Masters soon. Additionally, it is launching a new fiction show Phir Subah Hogi.

Zee Entertainment Enterprise (Zeel) marketing head - national channels Akash Chawla said, "We are ready to combat IPL this time too."

Chawla noted that the impact of IPL-2 was far less significant than that of the IPL-1. "Last year, the GECs received a 10-15 per cent rating hit because the IPL event was held after the board exams. Two things emerge clearly. One, that regular GEC shows are growing in terms of audience numbers despite IPL. And two, the return on investment, as a result, on the IPL is much lower than on the GECs for advertisers. The five times premium advertisers paid on the IPL is not delivering as much return."
Star Plus, the leading Hindi GEC is planning to take two of its shows, ?Sasural Genda Phool? and ?Maryada?, off-air. The channel is expected to introduce two new fiction properties Ek Dusre se Karte Hain Pyaar Hum and Pyaar Ki Naukri.

Star India business head Hindi channels Nitin Vaidya also feels that IPL will not be able to shake the GEC genre stability. He said, "IPL effect has been declining over a period of time. Star Plus? programming strategy does not depend on IPL. We follow an annual calendar and all programming strategies are implemented accordingly. In the past as well we have launched programs that have done pretty well."

Turner International India chief content officer Vivek Bahl, who looks after the content of Imagine TV also, added, "Anything that brings up decent numbers does affect other?s ratings to an extent. Though the IPL ratings have been dipping each year, non-fiction shows get more affected than fiction shows by the same. Especially fiction that?s been a habit tends to get lesser affected during the IPL. Guess the above is due to the simple fact that the core non-fiction viewers are also those who watch the IPL.

"IPL target audience could be different but to lure that audience does a channel try to incorporate some activities around IPL in their popular shows. We don?t believe in tweaking our content in the face of any outside events or competition. The only ones we cater, & try to stay true to, are our viewers."

Meanwhile, Sony Entertainment Television and Sab, being the sister channels of Max, are not launching any new show. But post IPL, Set will launch singing reality show the sixth season of Indian Idol.

Life OK, Star India?s second GEC will be launching Aasmaan Se Aage on 23 April.

MUMBAI: Putting an end to the mystery behind the "Ab Shekhar Dubara Karega" campaign, Sab, the family comedy channel from Multi Screen Media (earlier Sony Entertainment Network), has announced the return of Shekhar Suman with ?Movers and Shakers?.

Starting 12 March, the show will air Monday-Friday at the 10.30 pm time slot.

This is after a gap of 10 years that Suman will be hosting the iconic chat cum stand up show. Suman had first appeared in the show in 1997 on Sony Entertainment Television and the show ran till January 2001.

Sab EVP and business head Anooj Kapoor believes Movers and Shakers will push Sab ahead of Zee TV, the way Kaun Banega Crorepati had helped Sony overtake Colors.

"Movers and Shakers is making a comeback after a decade but people have still not forgotten it primarily due to Shekhar?s trademark style and wit. The second season is going to be a new challenge for Shekhar because the audience he is speaking to this time is the entire family. However, given his versatility we are sure that he will be able to carry it off successfully," Kapoor said.

The channel has chalked out a big promotion push for the show. While it has already painted big cities with hoardings of the teaser campaign, the second phase will see even a bigger drive. Without disclosing the exact amount, Kapoor said that Sab will be spending 7 per cent of its total marketing budget on this show. The channel has chartered a Jet Aircraft which will go to seven cities with Suman to promote the show.

To accommodate the show, channel is shifting FIR from its present 10.30 pm slot to 11 pm, while the repeat of Tarak Mehta Ka Oolta Chashma will shift to 11.30 pm.

"We get a 1-1.5 TVR at 11 pm with FIR, while Tarak Mehta? repeats at 11 pm get close to 2 TVR. So we decided to expand the primetime. Moreover, both FIR and Movers and Shakers have viewership that is male-skew. This will help the show," Kapoor explained.

Movers and Shakers this season will retain the basic elements of topicality, freshness, variety and unpredictability but the differentiator will be a more mature host, Sab said. He will offer his comments on all things concerning common people based on the collective wisdom gained from his journey through the rough and tumble of the country?s issues. The show is being produced by Sailesh Dave from Runaway productions.

Speaking about the show, Suman said, "I am excited to be back with Movers and Shakers. It?s a cult show and a great platform to reconnect with the people as well as be the common man?s voice. The show this time will be incisive, irreverent, endearing and entertaining all at the same time!"

Movers and Shakers this season will see the host focusing more on the human aspects of celebrities and their stories along with a set of ?must see elements?, ?street segments? and a ?common man? segment.