MUMBAI: On the ball.
NEW DELHI: It's small comfort but some comfort for Sony Entertainment TV India.
MUMBAI: Balaji is set to bolster Sony's weekend programming with a 'socio thriller' mini series that kicks off this F
MUMBAI: Indian kids fled Zee TV ever since it lost the Disney animation block to Sony Entertainment and replaced it w
It's not only Sony Entertainment that is bidding to push sporting spectacle on its entertainment channels.
Ratings are important but there is a lot more to media planning and buying than just GRPs (gross rating points) and C
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