Sony Aath

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8 Reasons to tune in to Indian Premier League 8

As teams battle on field and Kolkata Knight Riders sets out to pick their trophy once again, Indiantelevision.com gives you eight reasons why you should tune in to the eighth season of 'India Ka Tyohaar!'

Television TV Channels Sports
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MSM unleashes high voltage plans for IPL season 8

Right from language feeds, the network is set to capture audience’s attention with its marketing blitzkrieg with an impetus on outdoor.

Television TV Channels Sports
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Sony Aath to broadcast Pepsi IPL 2015 in Bengali

As a prelude to the event, the channel will run the ‘India Ka Tyohaar’ marketing campaign till the tournament kick-starts on 8 April 2015.

Television TV Channels Regional
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CFL Derby watched by 19.7 lakh viewers on Jalsha Movies

The ratings have surpassed the viewership of the FIFA World Cup Finals (18.3 lakh) on Sony Aath, according to data provided by Star India.

Television TV Channels Sports
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Sony Six banks on FIFA finale to reach viewership target

While the channel claims to be selling ad slots at Rs 5 lakh per 10 second, media planners quote a price range of Rs 3.5 lakh to Rs 4 lakh.

Television TV Channels Sports

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