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Digi Osmosis unique campaign for 'Ki & Ka'

MUMBAI: Digi Osmosis has crafted a unique campaign for R Balki’s latest production Ki &Ka from the T-Series Films stable by creating a special app for the Ki & Ka facebook page. Once the viewer has watched the trailer on Facebook, a question pops up asking the viewer ‘Who are you in your...

MAM Media and Advertising Ad Campaigns
What content marketers should keep in mind in 2016

GroupM’s This Year Next Year report 2016 has projected that Digital Ad Ex will grow by 47.5 per cent in 2016. It has also strongly hinted at an upcoming trend where brands will get into movie and content production. With disruption being the name of the game, traditional avenues of content...

MAM Marketing MAM
The Gillette India Flexball challenge on Twitter

MUMBAI:  Since it launched the Fusion Proglide Flexball  razor, Gillette India has been coming up with various promotional strategies,  with one of the strategies being promoting it through social media . The new Gillette razor is different from the previous razors launched by the brand. It has...

MAM Media and Advertising Ad Campaigns
Facebook introduces immersive product for advertisers

MUMBAI: Facebook has launched a new product called Canvas for advertisers, which allows them to combine video, photographs and copy in an ad. Canvas was originally announced in September last year. These immersive advertisements aim to draw more attention of the user into their ads, by blocking out...

iWorld Social Media
Mark Zuckerberg gets 'Reactive' with Facebook

MUMBAI: It’s been seven years since Facebook introduced us to the “Like” button on the social media platform and ever since then it has become an integral part of our daily lives. In order to improve the experience, Facebook recently was on a testing spree to find alternatives to the existing...

iWorld Social Media