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Amazon, Smithkline odd ones in FMCG top 10 TV ads

BENGALURU: The first week of 2017 saw an all FMCG hold over the top 10 television advertisers list in terms of ad insertions as per BARC data. The total number of television ad insertions by the top 10 brands in week 1 of 2017 (Saturday, 31 December 2016 to Friday 6 January 2017) was 268,323 as per...

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It's all FMCG brands among top 10 TV advertisers in week one of 2017

BENGALURU: Hindustan Lever Limited (Lever) brands led the FMCG brands with a massive 96,682 television advertisement insertions (36.03 percent of the total insertions by top 10 advertisers). The total number of television ad insertions by the top10 brands in week 1 of 2017 (Saturday, 31 December...

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Hindustan Lever, Patanjali had largest TV ad insertions

BENGALURU: Over the last four weeks of calendar year 2016, Hindustan Lever Limited (Lever) and Patanjali have been the top advertisers in terms of number of television ad insertions according to Broadcast Audience Research Council of India (BARC) data for weeks 49 (Saturday 3 December 2016) until...

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Lever, Colgate ads off air on main satellite channels over service tax issue

The deadline was 1 September. And true to the warning issued earlier, the top channels including Star, Sony and Zee TV have stopped airing ads of Hindustan Lever products as well as Colgate from yesterday. Reason: these are the two biggest advertisers who are still not adding the 5 per cent service...

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