• Star Movies gets ready for ‘Fast and Furious 6’ world TV premiere

    MUMBAI: For its Fast and Furious 6 premiere, Star Movies has put together a high voltage promotional campaig

  • SMAAASH announces ‘Total Sports Asia’ as its exclusive brand solutions agency

    MUMBAI: Smaaash Entertainment (SMAAASH) has announced its exclusive partnership with Total Sports Asia (TSA).

  • SMAAASH ropes in FW Sports Investment Fund as strategic investor

    MUMBAI: FW Sports Investment Fund LP (FSIF), a Mauritius-based private equity fund, has acquired a significant minori

  • Advantage Girls @ SMAAASH

    Submitted by ITV Production on Dec 09

    MUMBAI: SMAAASH, the first sports-centric immersive and entertainment recreational center, also offering a mix of innovative games, interactive sports, socializing, eating and relaxation areas in India is all set to showcase an electrifying and adrenaline-pumping experience for all College Girls across Mumbai with ?Advantage Girls?.

    SMAAASH promises to let the girls have ALL the fun with fabulous discounts which they can avail by showing their College I.D Card at SMAAASH and take along their Guy Friends? After all, why should boys have all the fun??

    Girls will have a double Advantage as they can avail unique discounts and also get to pick the boys who?ll accompany them to SMAAASH. Any girl student with her guy friends from college can come from Mon- Fri between 11.00am to 7.00pm and avail the offer on showing their college ID cards. So, hey you guys, give all your attention to the girls in your campus, because they are getting staggering discounts at SMAAASH. AND the girl who manages to buy the maximum number of coupons and is able to pull along the maximum number of boys to play and participate in the activities will have a great chance to take away a TATA NANO home!!!

     

    So bring on the heat and tug this season as we treat you to an enticing experience at SMAAASH!!! Look out for SMAAASH activations in your colleges or just come visit us and flash your College ID Card!!

    *Please note- To benefit of the discounts and participate, every student must carry and show their Valid College ID Card at SMAAASH

    Time: Monday to Friday 11.00 am to 7.00pm

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  • Fans have a 'Blaaast with Sachin'

    Submitted by ITV Production on Apr 26

    Mumbai: Smaaash, a home to highly immersive and interactive gaming simulators, gave its valued customers an opportunity to play with the ‘Legend of cricket – Sachin Tendulkar’ at their happening recreational destination in Mumbai. It was a day that will remain forever in the memories of 125 blasters present at Smaaash, who got an opportunity to interact with Sachin Tendulkar. The kids were mentored by the Master Blaster, who explained to them the nuances of the game and spoke to them about the role of technology in improving one’s game.

    Smaaash has teamed up with Mumbai Indians to launch an exclusive ‘Mumbai Indians Ka Adda’ – an official hangout Lounge for its fans.

    The fans that enrolled for the Blaster Tournament, and attained the best average score, further winning the league were selected to meet Sachin Tendulkar at Smaaash. As a part of their customer engagement programme, Smaaash offered the winners of the Blaster Tournament, a golden opportunity to play with the legend himself. The blasters with highest number of scores at the simulation game were selected to interact, play and shake hands with the Master Blaster. Smaaash keeps no stone unturned when it comes to customer engagement and this activity is a live example of their efforts.

    On the occasion, Mr. Shripal Morakhia, Chairman & Founder – Smaaash, said, “At Smaaash, we are in a constant endeavor to provide a unique and world-class experience to our customers, with ‘Blaaast with Sachin’ we have given an opportunity to the winners to interact, talk and learn about their favourite game by the Master himself. After having a world-class experience of the game with finest technologies now the winners got a chance play with the finest cricketer in the world.”

    Also, Mr. Abhishek Javeri, Vice-Chairman of Smaaash said, “At Smaaash we have the latest in gaming technology and combining this with a sport like cricket makes it an unbeatable combination. The cricket simulator game here is powered with cutting-edge HawkEye technology that allows the batsman to get the actual feel of the game. Apart from this, fans who want to indulge in this game can also pick from the Mumbai Indians’ bowling attack to help them hone their batting skills.”

    The Master Blaster himself was overjoyed with the whole experience of sharing tips with the young fans. He said, “The Blaster Tournament is another unique initiative by Smaaash that serves to improve batting skills of youngsters. There has been an overwhelming response to this and it is heartening to see the way they are enthusiastically taking this tournament as a means of improving their game. With their sights set on the grand prize of the BMW, the competition is definitely heating up. It was an incredible experience to play with the winners of Blaster Tournament. I must admit, India has really got good talent in cricket. The cricket simulator games at Smaaash combine the best of India’s favourite sport with cutting-edge technology. With technologically advanced gaming and interactive zone like Smaaash one can not only play the game but enjoy it to the core with actual field like experience with their favourite players.”

    He further added, “Apart from just serving as a platform for gaming, the cricket simulator game at Smaaash also helps cricket-lovers to improve their game in a unique way. I am happy that a unique concept is conceived in a place like India which has passionate cricket lovers. Given the popularity of cricket in the country, there is a lot of talent that is waiting to be nurtured and an initiative like the one by Smaaash goes a long way in giving this kind of talent the right direction.”

    Smaaash recently launched a limited edition MI card, which offers benefits beyond the current IPL season and through the rest of the year.

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