MUMBAI: Reliance Broadcast Network (RBNL) has appointed Simmi Karna as the business head for its television content production arm Big Productions.

In her new role, she will be responsible for creation and marketing of shows designed both for regional and Hindi GEC. She will also be responsible for the P&L (profit and loss) of Big Productions.

Karna will report to RBNL CEO Tarun Katial.

Her last stint was with Balaji Telefilms as chief revenue officer. 

On her appointment Katial said, ?Simmi?s vast experience across a variety of genres with her erudite stamp on programming makes her an asset to the organisation. Her ability to ideate and conceptualise basis audience preferences, while ensuring in line with clients? briefs is her strength which will work excellently when coupled with her people management skills to lead the business into its next level of growth.?

On her new role Karna added, ?The television industry is geared for exploratory programs and these are really exciting times for TV in India. RBNL has some great properties for television and I look forward to a challenging and exciting career in television production.?

Over the last 15 years, Karna has worked across television brands like Zee, Channel V and IMG, as a writer and creative director across genres of fiction, non-fiction, sports and fashion.