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Cricketer Hardik Pandya signs up with MX TakaTak

Short video platform MX TakaTak has onboarded cricketer Hardik Pandya on Monday. Pandya joins an increasing list of sportspersons who have joined the platform in the last few months. The Indian team player released an intriguing video as he makes a few bold fashion statements, grooving to the...

iWorld Over The Top Services
MX TakaTak introduces Suresh Raina as influencer on platform

MX TakaTak on-boarded famous cricketer Suresh Raina as an influencer on the platform. Raina’s association with MX TakaTak is expected to compel his audience to explore other facets to their cricketing hero that ensures their affection for him and the sport is not limited to the field.

iWorld Over The Top Services
Trell eyes the next 100 mn online shoppers in Tier II and Tier III cities

Social commerce, one of the biggest drivers of e-commerce today has witnessed exponential growth in recent years. This holds particularly true since the onset of the pandemic that saw a surge in online shopping. 

iWorld e-commerce
Snapchat India ropes in Poonam Nikam as communications lead

KOLKATA: Snapchat India has roped in Poonam Nikam as communications lead. Prior to this, Nikam was associated with ByteDance as global communication manager. In her long career, she has worked with renowned companies including Airtel, Sony Music Entertainment. Nikam is an alumna of St Xavier's...

iWorld Over The Top Services
YouTube breaks out $100 mn creator fund to push Shorts space

The competition in the short video ecosystem has been heating up for some time now, and YouTube has just upped the stakes with the announcement of a creators fund. Dedicated exclusively for those who create short form video content, the YouTube Shorts Fund is a $100 million pot that will be...

iWorld Over The Top Services

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