iWorld
ShemarooMe adds comedy genre in its offering for viewers
MUMBAI: ShemarooMe, the video streaming OTT platform by Shemaroo Entertainment Limited, India’s leading content powerhouse, today announced the launch of its new genre Comedy category. This show will see rib-tickling comedy from famous comedians like Bharti Singh, Ali Asgar, Sahil Khattar, Sungandha Mishra, Balraj Sayal, Suresh Menon and many more.
ShemarooMe's comedy category will showcase interesting and engaging content that will provide a daily dose of comedy to all the viewers. This category will be added to the host of existing content offerings by ShemarooMe which is spread across Bollywood, Gujarati, Marathi, Punjabi, Devotional, Kids etc. catering to the preferences of audiences of all age groups.
ShemarooMe, launched in February 2019 is making a mark in the OTT eco-system by offering a diverse range of content for its viewers across India and other global markets. The new Comedy category will witness a wide variety of shows under original short format series and original Bollywood based comedy shows.
The shows will range from spoofs on stand-up comedy, chat shows, never seen before debate series, prank shows, Bollywood movies with mimicry and creative dialogues and much more. The initial line-up of the category will see shows such as ‘No News Network’ starring Sugandha Mishra, ‘Bharti ka Show – Ana hi Padega’, ‘Sahil Khattar’s Fact De India’, ‘Stars ki Chutki’ which will see celebs talking about their life journey, ‘Hasgulla – Kaviyon Ka Swag’, ‘Scene Smash’, ‘Bollywood Roast’, ‘Aisa Maine Suna Hai’, amongst other unparalleled formats with interesting concept that will tickle the funny bones of the audiences.
Commenting on the launch of comedy category, Shemaroo Entertainment Limited CEO Hiren Gada said, “Comedy being a universal entertainment genre, we want to aggregate, produce and curate an excellent show line-up which is engaging and will ensure that our audiences are glued to their screens. We already have a lineup of content from the best of the comedians in the industry and we hope to add more names and artists to this brand wagon. Our focus is to stay true to our tagline “INDIA KHUSH HUA’ and bring out the essence of our virtues through the new offerings.”
Consumers will be able to enjoy the Comedy Category on ShemarooMe, along with Vodafone Play, Idea Movies & TV, Apple TV and Amazon Fire TV stick.
iWorld
Imdb launches Dekh Bhais to simplify entertainment discovery
New creator-led series hosted by Rohan Joshi and Aaditya Kulshreshth turns scrolling dilemmas into lively conversations.
MUMBAI: Imdb has decided to end the endless “what to watch” scroll with a double tap of desi banter and smart recommendations. The world’s most popular source for movie, TV, and celebrity information has launched Dekh Bhais, a fresh digital series designed to make entertainment discovery fun, relatable, and effortless. Hosted by popular comedians and content creators Rohan Joshi and Aaditya Kulshreshth (better known as Kullu), the show streams across Imdb’s social channels and transforms everyday viewing confusion into candid, opinion-filled conversations.
Produced by Only Much Louder (OML) in collaboration with Imdb, Dekh Bhais cleverly showcases Imdb’s powerful discovery tools including Advanced Search, Interest pages, trending widgets, curated lists, and personalised recommendations through sharp, culturally resonant discussions.
Each episode features the hosts and a guest diving into personal favourites, pop culture references, genre preferences, and unexpected picks. The conversation culminates in a custom Imdb watchlist tailored to the chat, giving viewers a ready-to-binge lineup of recommendations.
Yaminie Patodia, Head of Imdb India, said, “Choosing what to watch today is more complex than ever. With Dekh Bhais, we explore the powerful intersection of personality-led recommendations and the rich insights available on Imdb. It creates a dynamic and entertaining way to navigate an overwhelming range of choices.”
Rohan Joshi shared: “We’ve all had that moment when we want to watch something but end up spending 20 minutes scrolling and second-guessing. Dekh Bhais is basically that scrolling session brought to life, but louder, more opinionated, and hopefully more useful.”
Kullu added: “IMDb has been a big part of my life since childhood. Our show mirrors how we actually discover films and shows in real life through jokes, debates, nostalgia, and strong opinions but it also shows how Imdb can help you cut through the noise.”
The opening slate explores different viewing moods and genres, with more episodes rolling out in the coming weeks. The series is now streaming on IMDb’s Youtube and Instagram channels, and is also available on Spotify, Apple Podcasts, and Amazon Music.
In a world drowning in content choices, Dekh Bhais arrives as the perfect desi shortcut turning “too many options” into “here’s exactly what you’ll enjoy tonight.” With two sharp comedians at the helm and IMDb’s trusted data in the backseat, finding your next favourite watch has never been this entertaining.
